商务英语阅读教程

　　《商务英语阅读教程》共18个单元，内容包括国际贸易、国际金融、国际营销、国际投资、国际商法、公司治理、物流、电子商务、国际商务组织等方面。每单元都由Text A和Text B两篇文章组成：Text A是主课文、Text B是在主课文的基础上提供的阅读材料，对主课文的内容进行补充；TextA包括课文，并对课文中的重点单词、短语、专有名词和商务术语进行释义，对课文中的难句进行注释，并附有大量练习；Text B包括课文和阅读理解型问题。

Unit 1 Entering Foreign Markets

　Text A Deciding How to Enter Foreign Markets

　Text B Cooperative Joint Ventures in China

Unit 2 International Trade Theories

　Text A Basic Theories of International Trade

　Text B Protectionism Versus Free Trade

Unit 3 International Trade in Services

　Text A The Importance of Services in International Trade：DefiningTrade in Services

　Text B Services in the World Economy

Unit 4 Technology Transfer

　Text A Understanding Technology Transfer

　Text B International Technology Transfer and Intellectual PropertyRights

Unit 5 Trade Barriers

　Text A Forms of Trade Barriers

　Text B How to Hurdle the Barrier

Unit 6 International Trade of China

　Text A China s Trade： Growth and Diversification

　Text B China, US Complementary in Trade

Unit 7 Marketing Strategy

　Text A The Four Ps of the Marketing Strategy

　Text B Uncontrollable Variables in Marketing Strategy

Unit 8 Marketing Environment

　Text A The Major Macroenvironment Forces

　Text B Host Country Political and Legal Environment

Unit 9 Advertising

　Text A The World of Advertising

　Text B Television Advertising and Radio Advertising

Unit 10 International Payment

　Text A Basic Methods of International Payments and Settlements

　Text B Multinational and Foreign Exchange

Unit 11 Foreign Exchange Rate

　Text A The Functions of the Foreign Exchange Market

　Text B The Asian Crisis

Unit 12 Securities Market

　Text A Why Do Securities Markets Exist

　Text B Investment Management in the 1990s

Unit 13 Monetary Policy and Fiscal Policy

　Text A The Basic Idea of Monetary and Fiscal Policy

　Text B China s Monetary Policy in the Coming Years

Unit 14 International Corporate Governance

　Text A International Corporate Governance

　Text B Corporate Governance in China

Unit 15 Human Resources Management

　Text A Human Resources Management

　Text B Job Termination and Retirement

Unit 16 Global Logistics

　Text A Global Integrated Logistics

　Text B Logistics in Creating a Recycling Economy

Unit 17 E-commerce

　Text A Understanding E-commerce

　Text B Understanding E-commerce in China

Unit 18 International BusinessOrganizations

　Text A World Trade Organization

　Text B Asia-Pacific Economic Cooperation

Key

Glossary