描述
开 本: 16开纸 张: 胶版纸包 装: 平装-胶订是否套装: 否国际标准书号ISBN: 9787308193047
本教材的编写原则按照高职高专的英语教学要求而制订,各个单元是基于常用商务活动的场景，以“经典句型与经典对话”为主体，在每单元中把口语与听力训练相融合，促进语言的输入与输出的结合。每单元包含三个主要的场景。每个场景的内容相对独立，分别由Preparation, Listening和Speaking out三部分构成，便于教师围绕场景交际的常用句型开展听说训练,有利于开展丰富多样的训练活动，提高学生学习兴趣。本册内容包含参加商展、市场调研、产品介绍、商务洽谈、包装运输共5个单元。
UNIT 1 Attending Trade Fairs参加商展篇
Lesson 1 Visiting a Trade Fair
Lesson 2 Inte ractions at the Booth
Lesson 3 Business Negotiation & Exhibition Assessment
UNIT 2 Market Surveys 市场调研篇
Lesson 1 Conducting Ma rket Su rveys
Lessofi 2 Investigating Ma rket Trends
Lesson 3 Ma rketing Strategies
UNIT 3 Product Presentatlons 产品介绍篇
Lesson 1 Asking for Product Info rmation
LeSson Introducing a New P roduct
Lesson 3 Compa ring Products
UNIT 4 Business Negotiation商务洽谈篇
Lesson 1 Asking about Products and Price
Lesson 2 P rice N egotiation
Lesson 3 Reaching a Deal
UNIT 5 Packaging and Delivery r包装运输篇
Lesson 1 Packaging Requirements
Lesson 2 Arranging Shipment
Lesson 3 Urging Delivery
APPENDIX Scripts and Keys听力原文与答案
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