描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9787302342816
内容简介
《营销科学学报》是由清华大学经济管理学院和北京大学光华管理学院联合主办，由中国内地和港、澳、台地区30余所研究型大学的管理类学院共同协办的中国第一本市场营销领域的学报。它作为中国市场营销学术研究的理论阵地，为海内外营销学者提供了一个进行创新性研究的交流平台，也获得了海内外营销学者的广泛认同。
《营销科学学报》已经连续出版了9卷32辑，本辑（第9卷第3辑总第33辑）登载文章9篇，它们在一定程度上反映了中国市场营销学科理论研究和应用研究的*进展，适合从事市场营销相关研究的人员阅读，也可供对市场营销感兴趣的人员参考。
《营销科学学报》已经连续出版了9卷32辑，本辑（第9卷第3辑总第33辑）登载文章9篇，它们在一定程度上反映了中国市场营销学科理论研究和应用研究的*进展，适合从事市场营销相关研究的人员阅读，也可供对市场营销感兴趣的人员参考。
目 录
Research on Distributor’s Fairness and Satisfaction
Perception of Supplier’s Product-harm Crisis
The Effect of Language Abstraction in Online Reviews on Consumers’ Brand Attitude and Buying Intention:
An Empirical Research Based on the Linguistic Category Model (LCM)
Pre-purchase Research Behaviors, Leading Climate
Inaex and Demand Forecasting Based on Internet
Search Data: The Case of Automobile Industry in China
Service Recovery: Is Choosing Timing to Recover
Needed While Catering to Her or His Likes?
A Research on the Mechanism of Guilt
Appeals Advertisement: Based on Grounded Theory
A Research on the Consumers’ Responses to the Company Donation Behavior: The Influences of Type of Donation, Type of Cause and Company Reputation Level
The Impact of Consumer Animosity on Adolescent
Consumers’ Purchase Intension of Domestic Brands
How Partitioned Pricing Influences the Expected
Value of Experienced Services: A Perspective of Perceived Heterogeneity
The Study of Internal Mechanism of “Loss to-win-
back” Customer Retention Willingness Based on
Attribution Theory–From Hotel Service Industry’s Empirical Study
Perception of Supplier’s Product-harm Crisis
The Effect of Language Abstraction in Online Reviews on Consumers’ Brand Attitude and Buying Intention:
An Empirical Research Based on the Linguistic Category Model (LCM)
Pre-purchase Research Behaviors, Leading Climate
Inaex and Demand Forecasting Based on Internet
Search Data: The Case of Automobile Industry in China
Service Recovery: Is Choosing Timing to Recover
Needed While Catering to Her or His Likes?
A Research on the Mechanism of Guilt
Appeals Advertisement: Based on Grounded Theory
A Research on the Consumers’ Responses to the Company Donation Behavior: The Influences of Type of Donation, Type of Cause and Company Reputation Level
The Impact of Consumer Animosity on Adolescent
Consumers’ Purchase Intension of Domestic Brands
How Partitioned Pricing Influences the Expected
Value of Experienced Services: A Perspective of Perceived Heterogeneity
The Study of Internal Mechanism of “Loss to-win-
back” Customer Retention Willingness Based on
Attribution Theory–From Hotel Service Industry’s Empirical Study
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