CONFRONTING REALITY(ISBN=) 英文原版

　　Confronting Reality will change the way you think about and
run your business. It is the first book that shows how to connect
the big picture of the new era of business with the nitty-gritty of
what to do about it. Through a completely new way to understand and
use the business model as the primary tool for confronting
reality—a breakthrough that will become the management innovation
of this decade—you’ll know sooner rather than later whether your
fundamental business premise is under assault, where your best
opportunities lie, what you should change and what you should leave
alone, and how to realistically plan the future of your
business.
　　The fundamentals of how a business makes money are being rapidly
and permanently altered by sweeping structural changes. With their
extraordinary depth and breadth of experience, Larry Bossidy and
Ram Charan are the ideal guides for everyone—entrepreneur,
mid-level manager, or CEO—about what is to be done so you can get
things right in this challenging, radically changed world. They
start by showing you how to understand the most fundamental element
of any business: whether you can realistically make the money you
hope to in the game you’re playing.
　　Bossidy and Charan show how to use the business model to develop
a robust, reality-based process for thinking about the speci?cs of
your business in a holistic way. They show how to tie together the
financial targets you must meet, the external realities you face,
and internal activities such as strategy development, operating
tactics, and selection and development of people.
　　Through the lens of the business model, as well as the skillful
use of initiatives and development of people with the right
leadership characteristics, you’ll see how Robert Nardelli at Home
Depot, Jim McNerney at 3M, Dick Harrington at the Thomson
Corporation, Michael Wisbrun at KLM, Joseph Tucci at EMC, and John
Chambers at Cisco confronted reality. Whether they faced crisis or
opportunity, all made the right kinds of changes through a
combination of business savvy (the art of understanding the
fundamentals driving a business) and business model thinking.

　　LARRY BOSSIDY is the retired chairman of the board and CEO of
Honeywell International, a global $24 billion advanced technology,
controls, and manufacturing company. He began his career at General
Electric, where he served in a number of executive and financial
positions, including COO of GE Capital, executive vice president
and president of GE’s Services and Materials Sector, and vice
chairman and executive officer. In 1991 Mr. Bossidy joined
AlliedSignal Inc. as chairman and CEO and merged the company with
Honeywell in 1999.
　　RAM CHARAN is a highly acclaimed business advisor, speaker, and
author, well known for his practical, real-world perspective. He
was a Baker Scholar at Harvard Business School where he earned his
MBA degree with Distinction, as well as his DBA. Dr. Charan is also
the author of What the CEO Wants You to Know, Profitable Growth Is
Everyone’s Business, The Leadership Pipeline, and Boards at Work.
His articles have appeared in Fortune and Harvard
Business Review.