AGE OF NEW POSSIBILITIES, AN(ISBN=) 英文原版

We live in an exciting
and rapidly changing time—every day it seems new inventions and
innovations that change our way of life arrive on the scene. But
while our day-to-day lives have become easier, the larger picture
is now more complicated. Businesses are also faced with this
quandary. Change is occurring in the economic sphere as quickly and
often as it is in our individual lives, and the new global economy
is presenting even more challenges to companies that must operate
in an often unfamiliar worldwide arena. As a result, the modern
business world is in dire need of a complete overhaul if companies
are to adapt to an environment that is far different from the one
in which they initially achieved success.

Enter Reinhard Mohn, the innovative entrepreneur who built
Bertelsmann into a global powerhouse. Drawing on his more than
fifty years of experience in the private sector, Mohn explains how
entrepreneurial leaders have a unique ability to lead businesses
into the future by adapting to new socioeconomic realities. He
shows how private businesses have become increasingly connected to
both politics and the public sector, making the need for constant
change necessary to the survival and success of all companies.
Furthermore, Mohn demonstrates why, in order to thrive in the
future, businesses—as well as governmental and social
organizations—must abandon the obsolete practices they have long
relied on, creating instead new ways of doing business to adapt to
our ever more mutable world.

With a career’s worth of knowledge gained by guiding Bertelsmann to
become one of the foremost media companies in the world, Mohn
offers invaluable insights in An Age of New Possibilities,
making this an essential read for anyone with a taste for the
incredible challenge of doing business in the twenty-first
century.