REAL THING, THE(ISBN=) 英文原版

　　The Real Thing is a portrait of America’s most famous product
and the people who transformed it from mere soft drink to symbol of
freedom. With fresh insights and a penetrating eye, New York Times
reporter Constance L. Hays examines a century of Coca-Cola history
through deft portraits of the charismatic, driven men who used
luck, spin, and the open door of enterprise to turn a beverage with
no nutritional value into a remedy, a refreshment, and an
international object of consumer desire. The rise of Coke is also a
catalog of carbonation, soda fountains, dynastic bottling
businesses, global expansion, and outsize promotional campaigns,
not all of which succeeded. By examining relationships at every
level of the company, Hays reveals the psyche of a great American
corporation–and also tells a larger story about business and this
nation’s culture.

　　Constance L. Hays has worked as a reporter for The News and
Observer in Raleigh, North Carolina, and, since 1986, for The New
York Times, where she covered the food and beverage industry for
three years. She lives in New York City with her husband, John A.
Hays, and their three children.
　　From the Hardcover edition.