描述
开 本: 16开纸 张: 胶版纸包 装: 平装-胶订是否套装: 否国际标准书号ISBN: 9787513060097
Part
Pandect
Chapter Abstraction and Concretion of
Transformation and Upgrading
Part
Practice
Chapter
Business Process and Management Specification for Digital Publishing
Chapter
The System of Digital Product
Chapter
Application of Digital Publishing Technology
Chapter
Marketing of Digital Publishing
Part
Talents
Chapter
The Comprehensive Layout and Training for Digital Publishing Talents
Chapter
Review and Value Analysis of the Professionalization Process of Digital
Editing
Part
Prospect
Chapter
Current Situation and Trend of AR Technology Applied in Publishing
Chapter
Analysis and Prospect of AR Publishing Industry Development
Chapter
Principles of Big Data in the Publishing Industry
Chapter
Publishing Artificial Intelligence: New Models and Forms of Future
Publishing
CONTENTS
Chapter
Publishing Artificial Intelligence: Intelligent Publishing Process
Reengineering ——From the Perspective of Swarm Intelligence
Chapter
Promoting the Transformation of Industrial Knowledge Service Based on
Knowledge Service Standard
Part
Conclusion
Chapter
The Present and Future of Digital Publishing
……….
……….
In 2014, the digital publication output
value reached 338.77 billion Yuan. This year, the first year of an era of the
resource pool, the digital transformation and upgrading of central cultural
enterprises has been supported by policies. Convergence Media has become the
main focus of promoting the integration of traditional media and emerging
media. Besides, the Guiding Opinions on Promoting the Digitization,
Transformation, and Upgrading of the Press and Publication Industry was
formally released in this year, and the “golden period” of fiscal policy,
funding support, guidance for the digital transformation and upgrading of
cultural enterprises truly arrived.
In 2015, the digital publication output value
reached 440.385 billion Yuan. This year is the first year of knowledge service.
The knowledge service project led by the former Department of Digital
Publishing of the State Administration of Press, Publication, Radio, Film and
Television of The People’s Republic of China, which was officially launched.
Policy support, standard development, and the collection of pilot entities were
fully conducted, a total of 8 group standards and the first batch of 28 pilot
entities of knowledge service models were established. This year is the first
year of ISLI international standards. ISLI was formally established as an
international standard, prompting China to achieve a breakthrough in the field
of international information and document identifier standards. This year is
the first year of industry-level operation platforms and the third step of
transformation and upgrading of central cultural enterprises — guiding and
supporting cultural enterprises to establish and improve industry-level digital
content operation platform policies. This year is also the first year of
publication integrated development, and the Guiding Opinions on Promoting the
Integration of Traditional Publishing and Emerging Publishing has been formally
announced, which has pointed out the direction and clarified the path for
promoting the extension of traditional publishing influence to cyberspace. In
this year, the second batch of one hundred national digital publishing
transformation demonstration units are announced, which has established benchmarks
demonstration for publishing industry.
In 2016, the digital publication output
value reached 572.085 billion Yuan.This year is the first year of the title of
digital publishing. After five years of preparation, the nation’s first title
of digital publishing, the sequence of title of digital editing, was released
and implemented by the former Beijing State Administration of Press,
Publication, Radio, Film and Television of The People’s Republic of China. This
year is the first year of “AR publications”, according
Part 1 Pandect
5
to incomplete statistics, at least 87 kinds
of AR books were published in this year, an increase of 480% compared to 2015.
This year is also the first year of the construction of a new think tank for
press and publication. A new type of think tank represented by a think-tank led
the establishment and growth of think tanks in the fields of construction,
agriculture, education, and other specialized publishing fields. This year is
the first year of key laboratories in the news publishing industry. The special
fund for the development of cultural industries has been released for the first
time in this year. And the support model of “major projects market-oriented
resources allocation” were firstly initiated, which has strengthened the
decisive role of the market in resource allocation, and put forward higher and
more strict standards and more stringent requirements for cultural enterprises.
Entering a new era in 2017, digital
publishing is moving from high-speed growth to high-quality development.
Several major projects of the “13th Five-Year Plan for the Development of
Press, Publication, Radio, Film and Television” are being launched and
implemented. The achievements of digital transformation and upgrading are
outstanding, and the regulation of fiscal policies is more scientific and
reasonable. The construction of high quality think tanks in press and
publication have entered a large-scale stage, and the mechanisms have become
more sound. In short, digital publishing is one of the new driving force for
publishing new engines and the development of the digital economy with splendid
achievements and magnificent shining points.
In May 2017, the Notice on Deepening the
Digital Transformation and Upgrading of the Press and Publication Industry was
formally released and two major objectives were established:①To promote
press and publication enterprises to accelerate the completion of digital
transformation and upgrading. ②To initially establish an industry service system for supporting the
digital transformation and upgrading of the press and publication industry. At
the same time, during the 13th International Cultural Industries Fair in
Shenzhen, the “Exhibition on the Achievements of Digital Transformation and
Upgrading of the Press and Publication Industry” jointly sponsored by 18
central news agencies and nearly 20 local social organizations was held, which
comprehensively demonstrated the achievements of reform and development of the
press and publication industry in China in recent years. It presents new trends
in the digital transformation and upgrading of the press and publishing
industry, disseminates and popularizes new ideas and models of integrated
media.
In July 2017, the Annual Report on China’s
Digital Publishing Industry from 2016 to
6
INTRODUCTION OF DIGITAL PUBLISHING IN
CONTEMPORARY CHINA
2017 was released at the 7th China Digital
Publishing Expo. The report shows that the income of digital publishing in 2016
was 572.085 billion Yuan, an increase of 29.9% than 2015, and it is still
growing at high speed. Digital publishing in a new era, is being transformed
from high speed to high quality with improving quality and enhancing efficiency
as the final goal of the transformation and upgrading of press and publication
industry.
In 2017, forward-looking science and
technology represented by Augmented Reality(AR), Virtual Simulation, and
Artificial Intelligence(AI) continued to act on the news and publishing
industry, and moved in the direction of “higher quality, better efficiency, and
more sustainability” on the road of “publishing technology”. The application
of artificial intelligence in the news publishing industry has become a new
topic and a new task in the digital transformation and upgrading of press and
publication.
In October 2017, the deserved 13th
Five-Year Development Plan for the Development of Press, Publication, Radio,
Film and Television was finally released to the public.
In 2018, the second batch of CNONIX
national standards application demonstration units was announced, a total of 29
publishers were shortlisted. The third batch of “fifty five” knowledge service
model pilot units were also released. In addition, the second China Press and
Publication Think Tank Summit Forum was successfully held in Guilin in June
27-29.
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