描述
开 本: 16开纸 张: 胶版纸包 装: 平装-胶订是否套装: 否国际标准书号ISBN: 9787569304077
《剑桥标准商务英语教程（第2版）》（Business
Benchmark Second Edition）是一套由剑桥英语教学者编著的商务英语教程，每个级别都包含学生用书（附自学手册）和教师用书各一册，互为补充。本教程围绕当前职场中常见的主题设置学习单元，涵盖商务用语和商务技能，通过有针对性的指导和反复练习，帮助学生提高商务环境中的英语实际运用能力。本教程既可用于商务英语课堂教学，也适合那些即将踏入职场或已工作的学习者使用。
《剑桥标准商务英语教程：教师用书（第2版）》分为初、中、高三个级别。
本书每个单元都提供了详细的教学指导建议，方便教师备课。列示学生用书中各单元的练习与BEC考试中各题型的对应关系，使考生明确备考方向。附有学生用书中练习题的答案及BEC考试真题答案。另外，书中还包含了丰富的可影印的资料，如课堂补充活动和案例分析，并附有教学建议和答案。
Introduction
/4
Acknowledgements
/6
Unit
notes with exam references and answer keys
Company
profiles
Human resources
Unit
1 Staff development and training /7
Unit
2 Job descriptions and job satisfaction /10
Unit
3 Getting the right job /13
Unit
4 Making contact /17
Grammar
workshop 1/19
Marketing
Unit
5 Breaking into the market /20
Unit
6 Launching a product /23
Unit
7 A stand at a trade fair /26
Unit
8 Being persuasive /29
Grammar
workshop 2/32
Entrepreneurship
Unit
9 Starting a business /33
Unit
10 Financing a start-up /36
Unit
11 Expanding into Europe /39
Unit
12 Presenting your business idea /42
Grammar
workshop 3/44
Business abroad
Unit
13 Arranging business travel /45
Unit
14 Business conference /48
Unit
15 Business meetings /51
Unit
16 Spending the sales budget /54
Grammar
workshop 4/56
Change
Unit
17 Social media and business /57
Unit
18 Business and the environment /60
Unit
19 A staff survey /63
Unit
20 Offshoring and outsourcing /66
Grammar
workshop 5/68
Customer relations
Unit
21 Customer satisfaction and loyalty /69
Unit
22 Communication with customers /72
Unit
23 Corresponding with customers /74
Unit
24 Business across cultures /77
Grammar
workshop 6/79
Writing reference
answer key /80
Exam skills and
exam practice answer keys
Business
Vantage /82
Photocopiable
activities and case studies
Teacher’s
notes and answer keys /86
Unit
1 Activity: The training budget /102
Unit
2 Activity: Responsibilities and relationships at work /102
Unit
3 Activity: Management culture /104
Unit
4 Activity: Body language in interviews /105
Unit
4 Case study: Hello Holidays /107
Unit
5 Activity: Cool hunters /111
Unit
6 Activity: Publicity stunts /113
Unit
6 Case study: MyOfficeChef/115
Unit
7 Activity: Location, location, location: which stand is best? /118
Unit
8 Activity: Quiz: Are you a good negotiator? /120
Unit
9 Activity: A letter to a franchiser /122
Unit
10 Activity: Business start-up game /123
Unit
11 Activity: Location bingo /125
Unit
11 Case study: Finding a new office /128
Unit
12 Activity: Handling questions in presentations /133
Unit
13 Activity: Intercultural advice /134
Unit
14 Activity: Networking /135
Unit
14 Case study: Conference Centre /138
Unit
15 Activity: Speeding up meetings /141
Unit
15 Case study: Agrodist /143
Unit
16 Activity: Business travel game /145
Unit
17 Activity: Traditional marketing vs. social media marketing /147
Unit
18 Activity: Greening the office /149
Unit
19 Activity: Managing change /150
Unit
19 Case study: Fendara SL /151
Unit
20 Activity: Outsourcing survey /153
Unit
21 Activity: Good customer service? /154
Unit
22 Activity: Designing a customer communication competition /156
Unit
23 Activity: An email of apology /157
Unit
24 Activity: Business gurus game /159
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