描述
开 本: 16开纸 张: 胶版纸包 装: 平装-胶订是否套装: 否国际标准书号ISBN: 9787566318947
内容简介
本书是在我国国家*大力倡导和提倡“全英”或“双语”讲授专业课程的大背景下，认真编写而成的。本书选题多样化、内容丰富，基本涵盖了国际商务管理的主要理论或领域，例如，企业战略管理理论、营销管理理论、人力资源管理理论、生产和经营管理理论、财务管理理论等。全书共分为29个章节，也即29个课题。每一个课题后面大都编有一个小的案例，供同学们或学习者将理论与实际更紧密结合起来，提高学习的兴趣和实用性。另外，每一章节都附有一些关键术语的汉语注释，以方便老师们和学习者自学时参考之用。
目 录
Contents目 录
Preface 1Topic 1 Business Activity (1) 1
Preface 1Topic 1 Business Activity (1) 1
Topic 2 Business Activity (2) 9
Topic 3 Business Objectives 17
Topic 4 Business Decision Making 27
Topic 5 Strategy and Strategic Planning 33
Topic 6 Business Analysis Models 41
Topic 7 Competition and Business 51
Topic 8 Globalization and Business 59
Topic 9 Marketing (1) 65
Topic 10 Marketing (2) 73
Topic 11 Marketing (3) 83
Topic 12 Marketing (4) 93
Topic 13 Financial Management: Sources of Funds 101
Topic 14 Financial Management: Uses of Funds 109
Topic 15 HR Management: Business Organization and Organizational Structures 121
Topic 16 HR Management: Motivation 131
Topic 17 HR Management: Financial Rewards 143
Topic 18 HR Management: Non-financial Rewards 151
Topic 19 Management and Leadership 159
Topic 20 HR Management: Recruitment 169
Topic 21 Communication in Business (1) 177
Topic 22 Communication in Business (2) 185
Topic 23 HR Management: Groups in Business 195
Topic 24 HR Management: Managing Teams 205
Topic 25 Strategic HRM 213
Topic 26 The Management of Change 221
Topic 27 Methods of Production 227
Topic 28 Total Quality Management (TQM) 237
Topic 29 Mergers and Takeovers 245
A Sample of Test Paper 255
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