描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9787308068963
《高职高专商务英语、应用英语专业规划教材：商务英语阅读》根据商务英语的特点及培养目标，针对高职高专学生的知识水平，采用“商务+文化+语言”模式，将商务理念、商务案例、商务文化、商务英语语言有机融为一体，内容涉及商务活动的各个重要领域，如经济改革、经济理论、国际贸易、金融和保险、证券和投资、企业管理、市场营销、商业经营与广告、世界贸易组织等，反映当今商务领域的现状与发展趋势。
在编写设计时特别注重把握商务活动主题的涵盖面、商务知识的系统性、商务文化知识的广泛性以及语言技能与商务知识的平衡性，使学生能够基本掌握商务英语独特的语言现象和文体风格，提高阅读和分析能力，终从整体上提高英语语言水平和跨文化交际的能力。
UNIT 1 Economic Reform 经济改革
Text A RebalancingThe Economy
Text B Economist: Post-Olympic Economic Downturn Highly Unlikely in
China”
UNIT 2 Economics 经济学
Text A Market Economy
Text B Rapid GrowthTo Sustain 20 Years
UNIT 3 WTO 世界贸易组织
Text A WTO-A General Introduction
Text B Principles ofTheTrading System
UNIT 4 InternationalTrade 国际贸易
Text A General IntroductionTo InternationalTrade
Text B Multinational Corporation
UNIT 5 Marketing 营销
Text A The Marketing Concept
Text B The Product Life Cycle
UNIT 6 Finance 金融
Text A International Finance
Text B The World Bank
UNIT 7 Insurance 保险
Text A History of Insurance
Text B Types of Insurance
UNIT 8 Shares, Stocks and Stock Market 股份、股票与股市
Text A Lessons fromThe 1987 Crash
Text B Stock
UNIT 9 Investment 投资
TextA Investment Basics
Text B Investment
UNIT 10 Business Management 商务管理
Text A HowTo Build a WinningTeam
Text B You HaveTo MakeThem LoveTheir Jobs
UNIT 11 Advertising 广告
Text A Advertising
Text B Media Selection for Advertisements
UNIT 12 Corporate Culture 企业文化
Text A AMD Culture MotivatesThe World
Text B Corporate Culture
UNIT 13 Business Negotiation 商务谈判
Text A LearnThe Basics of Business Negotiation
Text B TipsTo Successful Business Negotiation
UNIT 14 Foreign Exchange 外汇
Text A Foreign Exchange
Text B SpotTransactions and ForwardTransactions
UNIT 15 Intellectual Property 知识产权
Text A Protect Your Intellectual Property Rights
Text B China’s IPR Regime
UNIT 16 Business Contract 商务合同
Text A Essentials of Making a Business Contract:The galTies That
Bind
Text B IsThis a “Business” Contract?
GLOSSARY
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