描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9787302390077
内容简介
“新商务英语教程”系列教材采用话题、语言技能和任务紧密结合的编写原则，以话题为核心，语言技能为主线，精心设计的任务型活动贯穿每个教学单元。本书为王君华主编的《新商务英语综合教程（附光盘3）》，共8个单元，每单元由Learning Objectives，Lead-in，Readings，Language Skills in Focus和Cultural Tips 5个模块构成，以多种形式对英语阅读、翻译、写作和口语等基本技能进行综合性训练。
本教材可供高职高专院校商务英语专业和应用英语专业外贸和涉外文秘方向的学生在二年级上学期使用。
目 录
Unit 1 Management
Learning Objectives
Section A Lead-in
Section B Readings
Text A Managing Fast Growth in Small Businesses
Text B Management Strategies from A Top CEO
Section C Language Skills in Focus
I. Translation Skills
II. Writing Guidance
Section D Cultural Tips: Etiquette Tips for Business Invitations
Unit 2 Budgeting
Learning Objectives
Section A Lead-in
Section B Readings
Text A How to Start a Business Budget
Text B How Budgeting Works for Companies
Seetion C Language Skills in Focus
I. Translation Skills
II. Writing Guidance
Section D Cultural Tips: Know how to greet people
Unit 3 Employee Benefits
Learning Objectives
Section A Lead-in
Section B Readings
Text A How Fringe Benefits Work
Text B What Perks and Benefits Can You Get from Different Jobs?
Section C Language Skills in Focus
I. Translation Skills
II. Writing Guidance
Section D Cultural Tips: International Communication Styles
Unit 4 E-business
Learning Objectives
Section A Lead-in
Section B Readings
Text A Advantages and Disadvantages of Electronic Commerce (e-commerce)
Text B Important Factors to Consider in Customer Service
Section C Language Skills in Focus
I. Translation Skills
II. Writing Guidance….
Section D Cultural Tips: Culture and Business
Unit 5 Foreign Trade
Learning Objectives
Section A Lead-in
Section B Readings
Text A What Is International Trade?
Text B Exports, Imports–Why Bother?
Section C Language Skills in Focus
I. Translation Skills
II. Writing Guidance
Section D Cultural Tips: Courtesies in Communication
Unit 6 Trade Fair
Learning Objectives
Section A Lead-in
Section B Readings
Text A What Can Be Done with a Trade Fair?
Text B Preparing for a Trade Show
Section C Language Skills in Focus
I. Translation Skills
II. Writing Guidance
Section D Cultural Tips: Ten Tips for Business Communication
Unit 7 Logistics
Learning Objectives
Section A Lead-in
Section B Readings
Text A Evolution of Logistics
Text B Basic Means of Transportation
Section C Language Skills in Focus
I. Translation Skills
II. Writing Guidance
Section D Cultural Tips: Measurements
Unit 8 Insurance
Learning Objectives
Section A Lead-in
Section B Readings
Text A Why Is Business Insurance Important?
Text B Understanding Insurance Claims
Section C Language Skills in Focus
I. Translation Skills
II. Writing Guidance
Section D Cultural Tips: World-known Insurance Companies
New Words and Expressions
Learning Objectives
Section A Lead-in
Section B Readings
Text A Managing Fast Growth in Small Businesses
Text B Management Strategies from A Top CEO
Section C Language Skills in Focus
I. Translation Skills
II. Writing Guidance
Section D Cultural Tips: Etiquette Tips for Business Invitations
Unit 2 Budgeting
Learning Objectives
Section A Lead-in
Section B Readings
Text A How to Start a Business Budget
Text B How Budgeting Works for Companies
Seetion C Language Skills in Focus
I. Translation Skills
II. Writing Guidance
Section D Cultural Tips: Know how to greet people
Unit 3 Employee Benefits
Learning Objectives
Section A Lead-in
Section B Readings
Text A How Fringe Benefits Work
Text B What Perks and Benefits Can You Get from Different Jobs?
Section C Language Skills in Focus
I. Translation Skills
II. Writing Guidance
Section D Cultural Tips: International Communication Styles
Unit 4 E-business
Learning Objectives
Section A Lead-in
Section B Readings
Text A Advantages and Disadvantages of Electronic Commerce (e-commerce)
Text B Important Factors to Consider in Customer Service
Section C Language Skills in Focus
I. Translation Skills
II. Writing Guidance….
Section D Cultural Tips: Culture and Business
Unit 5 Foreign Trade
Learning Objectives
Section A Lead-in
Section B Readings
Text A What Is International Trade?
Text B Exports, Imports–Why Bother?
Section C Language Skills in Focus
I. Translation Skills
II. Writing Guidance
Section D Cultural Tips: Courtesies in Communication
Unit 6 Trade Fair
Learning Objectives
Section A Lead-in
Section B Readings
Text A What Can Be Done with a Trade Fair?
Text B Preparing for a Trade Show
Section C Language Skills in Focus
I. Translation Skills
II. Writing Guidance
Section D Cultural Tips: Ten Tips for Business Communication
Unit 7 Logistics
Learning Objectives
Section A Lead-in
Section B Readings
Text A Evolution of Logistics
Text B Basic Means of Transportation
Section C Language Skills in Focus
I. Translation Skills
II. Writing Guidance
Section D Cultural Tips: Measurements
Unit 8 Insurance
Learning Objectives
Section A Lead-in
Section B Readings
Text A Why Is Business Insurance Important?
Text B Understanding Insurance Claims
Section C Language Skills in Focus
I. Translation Skills
II. Writing Guidance
Section D Cultural Tips: World-known Insurance Companies
New Words and Expressions
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