描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9787307123274
Chapter One Economic Globalization
Section I Warm-up
1.Pronunciation and Phonetics
2.Words and Phrases
3.Sentence Examples
4.Reading Aloud
Section II Knowledge Input
1.How Globalization Affects Developed Countries
2.The End of Cheap China–What Do Soaring Chinese Wages Mean for Global Manufacturing?
Section III oral Practice
1.Theme Statement
2.Dialogues Practicing
3.Speech
4.Practice Tips
Section IV Exercises
Chapter Two International Marketing
Section I Warm-up
1.Pronunciation and Phonetics
2.Words and Phrases
3.Sentence Examples
4.Reading Aloud
Section II Knowledge Input
1.HOW Kraft Won in China
2.Word of Mouth Marketing
Section III oral Practice
1 Theme Statement
2.Dialogues Practicing
3.Speech
4.Practice Tips
Section IV Exercises
Chapter Three Project Management
Section I Warm-up
1.Pronunciation and Phonetics
2.Words and Phrases
3.Sentence Examples
4.Reading Aloud
Section II Knowledge Input
1.Master Ten Processes to Sharpen Your Project Management Skills
2.The Art of Project Management
Section III Oral Practice
1.Theme Statement
2.Dialogues Practicing
3.Speech
4.Practice Tips
Section IV Exercises
Chapter Four Startup Business and Career Management
Section I Warm-up
1.Pronunciation and Phonetics
2.Words and Phrases
3.Sentence Examples
4.Reading Aloud
Section II Knowledge Input
1.Ten Things Every Graduate Should Know Before They Start Job Hunting
2.Starting a Business：The Idea Phase
Section III Oral Practice
1.Theme Statement
2.Dialogues Practicing
3.Speech
4.Practice Tips
Section IV Exercises
Chapter Five Business，Technology and Innovation
Section I Warm-up
1.Pronunciation and Phonetics
2.Words and Phrases
3.Sentence Examples
4.Reading Aloud
Section II Knowledge Input
1.Death of the Salesmen：Technology’s Threat to Retail Jobs
2.Innovation：The New Masters of Management
Section III Oral Practice
1.Theme Statement
2.Dialogues Practicing
3.Speech
4.Practice Tips
Section IV Exercises
Chapter Six Business and Society
Section I Warm-up
1.Pronunciation and Phonetics
2.Words and Phrases
3.Sentence Examples
4.Reading Aloud
Section II Knowledge Input
1.Social Entrepreneurs Go Mainstream
2.CSR Is Dead，Long Live Social Enterprise
Section III oral Practice
1.Theme Statement
2.Dialogues Practicing
3.Speech
4.Practice Tips
Section IV Exercises
Chapter Seven Organizational Culture and Image
Section I Warm-up
1.Pronunciation and Phonetics
2.WordS and Phrases
3.Sentence Examples
4.Reading Aloud
Section II Knowledge Input
1.Corporate Culture
2.How Do You Tell the CEO That His／Her Baby Is Ugly?
Section III oral Practice
1.Theme Statement
2.Dialogues Practicing
3.Speech
4.Practice Tips
Section IV Exercises
Chapter Eight Cross-cultural Communication and Etiquette in Business
Section I Warm-up
1.Pronunciation and Phonetics
2.Words and Phrases
3.Sentence Examples
4.Reading Aloud
Section II Knowledge Input
1.East Meets West.but It Takes Some Practice
2.International Girl Giving Protocol
Section III Oral Practice
1.Theme Statement
2.Dialogues Practicing
3.Speech
4.Practice Tips
Section IV Exercises
Chapter Nine Women and Economy
Section I Warm-up
1.Pronunciation and Phonetics
2.Words and Phrases
3.Sentence Examples
4.Reading Aloud
Section II Knowledge Input
1.Four Ways Women Stunt Their Careers Unintentionally
2.Why It Makes Sense to Have More Women Board Members?
Section III Ural Practice
1.Theme Statement
2.Dialogues Practicing
3.Speech
4.Practice Tips
Section IV Exercises
Chapter Ten Work Environment
Section I Warm-up
1.Pronunciation and Phonetics
2.Words and Phrases
3.Sentence Examples
4.Reading Aloud
Section II Knowledge Input
1.Fifteen Ways to Stay Focused at Work
2.How to Survive in an Unhappy Workplace
Section III oral Practice
1.Theme Statement
2.Dialogues Practicing
3.Speech
4.Practice Tips
Section IV Exercises
Keys to the Exercises
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