描述
开 本: 大16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9787300192345丛书名: 新视界商务英语系列教材
目 录
1 Marketing’s Value to Consumers， Firms， and Society 2 Marketing Strategy Planning 3 Focusing Marketing Strategy with Segmentation and Positioning 4 Final Consumers and Their Buying Behavior 5 Business and Organizational Customers and Their Buying Behavior 6 Distribution Customer Service and Logistics 7 Retailers， Wholesalers， and Their Strategy Planning 8 Promotion—Introduction to Integrated Marketing Communications 9 Personal Selling and Customer Service 10 Advertising， Publicity， and Sales Promotion 11 Pricing Objectives and Policies Cases Answers
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