商务会展英汉互译实训

Unit1 Business Cards and Exhibition Documentation
Ⅰ Project One：中英对照名片的制作
Ⅱ Project Two：常用会展证件的翻译
Ⅲ Technique of Translation：会展英语的语体特点及翻译
Ⅳ Knowledge Link：展览会名称Fair，Show，Exhibition，Exposition的区别
Ⅴ More Practice
Ⅵ Glossary
Unit 2 Exhibition Brochure
Ⅰ Project One：展会名称和主题的翻译
Ⅱ Project Two：展会宣传册
Ⅲ Technique of Translation：正反译法
Ⅳ Knowledge Link：部分获UFI认证的中国展会
Ⅴ More Practice
Ⅵ Glossary
Unit 3 Business Letters
Ⅰ Project One：一般商务信函
Ⅱ Project Two：展会邀请函
Ⅲ Technique of Translation：分句法和合句法
Ⅳ Knowledge Link：邀请函中会议与展览名称的翻译及定义
Ⅴ More Practice
Ⅵ Glossary
Unit 4 Organizations and Company Introduction
Ⅰ Project One：机构名称
Ⅱ Project Two：公司简介
Ⅲ Technique of Translation：增译法和省译法
Ⅳ Knowledge Link：企业和产品商号翻译趣谈
Ⅴ More Practice
Ⅵ Glossary
Unit 5 Product Description
Ⅰ Project One：商标翻译
Ⅱ Projiect Two：产品说明书
Ⅲ Technique of Translation：主动与被动译法
Ⅳ Knowledge Link：企业应重视产品说明书的翻译
Ⅴ More Practice
Ⅵ Glossary
Unit 6 Ad Campaign
Ⅰ Project One：宣传广告
Ⅱ Project Two：招聘广告
Ⅲ Technique of Translation：直译和意译
Ⅳ Knowledge Link：精彩广告语翻译鉴赏
Ⅴ More Practice
Ⅵ Glossary
Unit 7 Contracts
Ⅰ Proiect：展会合同
Ⅱ Technique of Translation：从句的翻译
Ⅲ Knowledge Link：英语合同翻译中的注意事项
Ⅳ More Practice
Ⅴ Glossary
Unit 8 Exhibitor’s Manual
Ⅰ Proiect：参展商手册
Ⅱ Technique of Translation：数字的翻译
Ⅲ Knowledge Link：帮助您有效参展的12点建议
Ⅳ More Practice
Ⅴ Glossary
Unit 9 Ceremonial Address
Ⅰ Proiect：展会致辞
Ⅱ Technique of Translation：宴会中中式菜肴名的翻译
Ⅲ Knowledge Link：语言赏析：谈谈英语习语构成的几种对称美
Ⅳ More Practice
Ⅴ Glossary
参考文献