描述
开 本: 16开纸 张: 轻型纸包 装: 平装-胶订是否套装: 否国际标准书号ISBN: 9787121310454
篇 背景篇
第1 章 “互联网 ”的本质 ····································································· 3
1.1 “互联网 ”是中国历史上第三次互联网革命 ··················· 4
1.2 中国社会正式步入互联网红利时代 ··································· 10
1.3 “互联网 ”时代，中国必将超越 ···································· 15
1.4 “互联网 ”不等同于“ 互联网” ·································· 16
参考文献 ····················································································· 20
第2 章 传统农业的瓶颈与挑战 ······························································ 21
2.1 农业特征及其属性 ····························································· 22
2.2 我国农业面临的瓶颈与困境 ·············································· 23
2.3 从传统农业到“互联网 ”现代农业································· 26
参考文献 ····················································································· 29
第3 章 “互联网 ”重构农业全产业链 ················································ 31
3.1 “互联网 ”构建农业新生态 ············································ 32
X│互联网 农业 农业供给侧改革实践
3.2 互联网与现代农业快速融合 ·············································· 34
3.3 站在风口上的“互联网 ”现代农业································· 38
第二篇 实践篇
第4 章 “互联网 ”猪产业 ··································································· 43
4.1 农信互联与猪联网 ····························································· 44
4.2 猪联网的产品模式 ····························································· 48
4.3 猪联网的经济与社会效益 ·················································· 66
4.4 案例故事 ············································································ 70
4.5 农信的模式和未来 ····························································· 77
第5 章 “互联网 ”牛产业 ··································································· 79
5.1 阿牧网云介绍 ····································································· 80
5.2 阿牧网云的核心产品 ························································· 83
5.3 阿牧网云的商业模式 ························································· 89
5.4 案例故事 ············································································ 90
第6 章 “互联网 ”土地流转 ································································ 93
6.1 广东地合 ············································································ 94
6.2 土流网 ·············································································· 101
第7 章 “互联网 ”农资电商 ······························································ 113
7.1 爱种网 ·············································································· 114
7.2 大丰收168 农资 ······························································· 127
第8 章 “互联网 ”农技服务 ······························································ 139
8.1 云种云养 ·········································································· 141
8.2 农管家 ·············································································· 154
目 录│XI
第9 章 “互联网 ”农村金融 ······························································ 166
9.1 农管家 ·············································································· 167
9.2 农分期 ·············································································· 173
第10 章 “互联网 ”生鲜电商 ··························································· 185
10.1 公司简介 ········································································ 186
10.2 主要做法 ········································································ 186
10.3 经验效果 ········································································ 189
10.4 “欣欣尚农”电商服务平台的商务模式 ······················· 190
第三篇 展望篇
第11 章 “互联网 ”精准扶贫 ···························································· 197
11.1 的“互联网 ”精准扶贫战略 ································· 198
11.2 “互联网 ”精准扶贫的生命力 ····························· 200
11.3 的扶贫及实践 ························································· 203
11.4 “互联网 ”精准扶贫未来发展趋势 ····························· 220
参考文献 ··················································································· 223
第12 章 农业部《“互联网 ”现代农业三年 行动实施方案》解读 ···· 225
12.1 《方案》要点解析 ························································· 226
12.2 《方案》对农业行业的影响 ·········································· 230
参考文献 ··················································································· 232
第13 章 农业供给侧改革政策解读 ····························
前言／Preface
中国是一个农业大国，农业作为产业，不仅是国民经济的基础，更是我国居民社会生存和自身发展等基本生活资料的首要提供者。在我国政府的历年报告中多次提到加强农业现代化发展，并大力推动农业的信息化建设和创新性模式。显然，改造传统农业、走中国特色农业现代化道路，创新性发展农业新模式有着非凡的意义。
2015 年3 月的“两会”上，总理在政府工作报告中首次提出了“互联网 ”行动计划。2015 年7 月，国务院发布的《关于积极推进“互联网 ”行动的指导意见》中提出“互联网 ”现代农业重点行动，指出利用互联网提升农业生产、经营、管理和服务水平，培育一批网络化、智能化、精细化的现代“种养加”生态农业新模式，促进农业现代化水平明显提升。与此同时，“十三五”纲要也提出“推进农业信息化建设，推进农业物联网应用，推进农业大数据应用，鼓励互联网企业建立产销衔接的农业服务平台，加快发展涉农电子商务”的重要举措。
农业现代化成为“新四化”短板的核心原因是我国农业信息化建设的滞后。长期以来，我国农业处于被支配地位，为工业、服务业等非农产业的发展做出了巨大牺牲。随着经济发展转入中高速增长的新常态模式，我国亟须转变经济发展方式，调整产业结构，注重发展的质量和效益，并着力打造新的经济增长点。如今“三农”问题对经济发展的影响日益突出，不但影响着农村经济的持续和农村社会的稳定，同时制约着我国经济的进一步发展。因此，需要加快解决“三农”问题，补齐农业现代化短板。当前，我国农业存在效率低下、结构性失衡等众多问题，面临着成本地板和价格天花板的双重压力，农村经济发展放缓及农民增收困难，这都需要利用新发展理念来破解。做强农业需要注重数量质量效益、注重提高竞争力、注重农业科技创新和可持续发展，迫切需要用互联网等技术手段对农业进行改造，推动农业产业结构升级，促进农业农村经济发展，提升我国农业竞争力，加快实现我国农业现代化。
互联网具有打破信息不对称、优化资源配置、节约交易成本等功能，以大数据、互联网、物联网、云计算等技术对传统农业的生产、经营、管理、服务等各环节进行改造，能够在很大程度上提高生产效率，从而促进经济快速发展，打造经济增长新引擎。与消费互联网不同，产业互联网更多服务于产业，推动产业结构优化，促进经济转型升级，提高产业质量和效益。特别是农业，其产值规模巨大、长期发展滞后、交易链条过长、生产经营分散、涉及领域广泛等是容易被互联网改造的，也是潜力的行业。目前，一批围绕“互联网 ”现代农业的产业和企业正在兴起，覆盖种植业、养殖业、土地流转、开发扶贫、农村电商、农村金融等各领域，涉及生产、经营、管理、销售等各环节，互联网、大数据、物联网等技术已逐步渗透到农业的各方面，开启了我国农业经济发展的大变革。产业互联网要求更多的线下服务功能，将互联网和农业生产全产业链相结合，而能否黏住大量农户资源是关键；作为涉及人口多，产值规模巨大的农业，在互联网背景下将会有怎样的变革，具有哪些机遇和挑战，目前的实践和发展状况怎样，未来将会有什么样的变化，都给人们带来无限的遐想。
针对这些问题，本书基于“互联网 ”现代农业背景，对“互联网 ”现代农业的本质内涵、产生发展、实践情况、未来走向等具体问题进行了探讨。本书总体分为三个篇章：篇章为背景篇，分为3 章，阐述“互联网 ”的本质和发展背景、我国传统农业存在的问题，以及互联网怎样改造传统农业；第二篇章为实践篇，分为7 章，以选取国内典型案例及优势平台企业为介绍对象，重点剖析“互联网 ”具体产业的实践成果；第三篇章为展望篇，分为4 章，对“互联网 ”现代农业三年行动实施方案进行深刻解读及对未来“互联网 ”现代农业走向进行展望。
本书在写作过程中得到农信互联及各界领导的重视和支持，是农信互联各部门以及多个企业、平台共同努力的成果，在此感谢各企业与平台提供的案例及资料，这些企业及平台包括：、农管家、爱种网、土流网、五谷网络、农信互联、广东地合、云种云养、阿牧网云、欣欣尚农、农分期等。
同时，本书撰写期间得到了中国互联网协会农村信息服务工作委员会、北京农业互联网联盟等机构的大力支持和协助，在此表示感谢！
农信研究院
2016 年12 月
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