描述
开 本: 大32开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9787307091634
高等学校外语专业教学指导委员会英语组于2000年3月修订的《高等学校英语专业英语教学大纲》明确规定了高等学校英语专业的培养目标：“高等学校英语专业培养具有扎实的英语语言基础和广博的文化知识并能熟练地运用英语在外事、教育：经贸、文化、科技、军事等部门从事翻译、教学、管理、研究等工作的复合型英语人才。”这样的描述为我们编写英语专业教材和组织英语专业教学提供了重要依据。我校在长期的外语教学和研究实践中践行“明德尚行，学贯中西”的校训，着力推进外语与专业的融合,致力于培养一专多能、“双高”(思想素质高、专业水平高)、“两强”(外语实践能力强、信息技术运用能力强)、具有国际视野和创新意识的国际通用型人才。这要求全面提高学生的综合素质。包括拓宽人文学科知识，加强人文素质，培养创新精神，提高独立分析问题和解决问题的能力。
Chapter 1 Understanding Advertisin9：Introduction
Part Ⅰ Understanding Advertisin9：
Passage 1 History of Advertising in the United S’tates
Passage 2 Perspectives of Advertisin9
Part Ⅱ Approaches of Advertisin9：Semiotic and Content
Ana1ysis
Passage 3 Myth Today
Passage 4 Rhetoric of the Image
Passage 5 Content Ana1ysis
Chapter 2 Body and Power Introduction
Part Ⅰ Gender，Body，Se1f
Passage 1 Gendered Bodies
Passage 2 The Construction of the Body
Passage 3 The Reification and Commodification of the Body
Part Ⅱ Critiquing and Resisting Gendered Body
Passage 4 Body and Power
Passage 5 Power，Know1edge，Body
Passage 6 From Victims to Agents
Chapter 3 Representing the Racia1 Other Introduction
Part Ⅰ The Stereotyped B1ack Body
Passage 1 Stereotypes of African Americans inthe United
States
Passage 2 Advertising to the B1ack Audience
Part Ⅱ Critiquing Stereotypes of African Americans
Passage 3 Co1onia1 Discourse and the Construction of the
Other
Passage 4 The Myth of Race and the B1ack Bestia1 Sexua1ity
Passage 5 The Fact of B1ackness
Part Ⅲ Otherizing Foreigriers and Foreign 1and
Passage 6 Feminizing the Other and the Co1onia1 Gaze in
American Advertisin9-
Passage 7 The Meaning of Co1onia1 Gaze。
Chapter 4 Marketing Youth Cu1ture Introduction
Part Ⅰ The Meaning of Fashion一
Passage 1 Fashion as a Socia1 Code
Passage 2 Fashion and Identity
Part Ⅱ Branding and Cu1ture
Passage 3 Advertising and Brand Equity
Passage 4 Branding with Cu1ture
Part Ⅲ Fashioning and Branding Youth Cu1ture
Passage 5 Youth Subcu1tureSty1e and Se1f
……
Appendix
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