描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9787510460050
我们都知道，创新是现代社会发展的源泉。我们也知道，建立一个吸引、培养和推动创新公司的环境甚至更加重要，因为这样的环境能让初创公司更容易取得成功，从而推出更多创新产品和服务。
从目前来看，这类环境中为成功、已经形成良性发展态势的，是美国的硅谷。有许多国家试图模仿，但大多都遭遇了失败。中国也是尝试着之一，但目前仍未取得成功。
怎样才能打造美国硅谷那样的环境？创业者又将就此做出什么改变？许多作品都试图就这一问题展开论述，但它们都未能提炼出本质内容，因为硅谷之中暗含奥秘，表面的模仿难以成功。
在本书中，全球著名作家、拥有丰富管理经验的普林斯博士将为这一问题提供全新的分析视角。书中提供了真正的实践途径和其他书中从未有过的建议。通过本书，读者们能掌握一系列切实可行的操作手法，打造自己的企业，终建成具有中国特色的真正硅谷。
How Founders Can Bring Success to the New
Silicon Valley in China 1
INTRODUCTION 3
Chapter 1 Why do Silicon Valleys Succeed – or
Fail? 4
PART 1 LEVERAGING
HIGH-IMPACT FOUNDERS 13
Chapter 2 Founders are Different 14
Chapter 3 The Difference between American and
Chinese Founders and their Situations 19
Chapter 4 The Opportunities and the
Temptations of the New Chinese Founder 26
Chapter 5 Pop-Up Careers and Pop-Up Founders 31
Chapter 6 Will the Founder’s Personality
Create Wealth For His Company? 36
Chapter 7 Style versus Substance in New
Founders 41
Chapter 8 How Venture Capitalists Judge
Founders 46
Chapter 9 How Successful Are Startups by
Senior Founders? 50
Chapter 10 Is High Intelligence a Disadvantage
in Being a Founder? 55
Chapter 11 Founders should be Teachers Too 60
Chapter 12 Who Is Not Suitable to be a Founder? 66
Chapter 13 The
Founder-Board Relationship is Critical to Silicon Valley Success 72
PART 2 BUILDING
TRANSFORMATIVE NEW COMPANIES 77
Chapter 14 Leaping Ahead of Shocking Market
Changes 78
Chapter 15 Building Agile Company Cultures to
Sustain Constructive Energy 84
Chapter 16 Choosing the Right Leadership Style
for Explosive Growth 90
Chapter 17 But Will an MBA Make Me Manage My
Startup Better? 96
Chapter 18 How to Fail Beautifully (When There’s
No other Choice) 102
PART 3
TURNING EMPLOYEES INTO ENTREPRENEURS 108
Chapter 19 Turning Employees into
High-Performance Owners 109
Chapter 20 The Success Secret of Startup
Leadership – Business Acumen 114
Chapter 21 How to Make Startups More Innovative 119
Chapter 22 How to Find and Use the Different
Types of Innovators 125
Chapter 23 Emotional Intelligence Is Critical to
High Startup Performance 132
Chapter 24 Excitement and Passion Drives
Successful Startups 138
Chapter 25 How to Reward Your Employees –
Without Money 146
Chapter 26 Is Exercise the Secret to Silicon
Valley’s Success? 152
PART 4 STRATEGIES
FOR ATMOSPHERIC VALUATIONS 157
Chapter 27 How can Your Company Become a Unicorn? 158
Chapter 28 Use the Buffett Method of Valuation
To Turbocharge Your Company’s Value 164
Chapter 29 Financing
for Your Startup – You Got to Tell a Story 171
Chapter 30 Finding the Best – or Any – Business
Model for Your Company 178
Chapter 31 Killer Investor Relations Programs
are Key to Killer Valuations 184
Chapter 32 Going Public is the Beginning, Not
the End 192
Chapter 33 Selling your Company for the Best
Price 199
Chapter 34 How to Prosper (or Just Survive) in a
Bear Market 206
PART 5 BUILDING THE
NEW CHINESE SILICON VALLEY 211
Chapter 35 Building a Unique Chinese Silicon
Valley Model – The Gaokao for Founders 212
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