描述
开 本: 16开纸 张: 胶版纸包 装: 平装-胶订是否套装: 否国际标准书号ISBN: 9787308161145
程惠芳编著的《中国企业的创新与转型–浙商案例分析(英文版)(精)》对中国企业创新与转型发展的模式进行深入研究，并对20余家浙江省龙头企业创新与转型发展的案例进行深入分析。全书以企业转型升级为主线，深入调查和研究企业创新与转型发展的规律。本书对企业转型升级理论研究、企业创新发展案例教学和我国经济发展方式的转变及政策制定都具有重要的理论和实践指导意义。本书适合用于MBA案例教学，可供企业管理人员、机关干部、相关领域研究人员、相关专业教师和学生，以及有志于创新和创业的人群参考、阅读。
Preface
Case 1 The Growth Path of Alibaba Group
Case 2 Wanxiang Group’s
Innovation and Transformation
Case 3 The Car Development Path of Geely
Group
Case 4 Innovation and Diversified Development of Transfar Group
Case
5 Hikvision’s Innovation, Development and Transformation”
Case 6 Innovation
and Transformation of Hangyang Group
Case 7 Hailiang Group’s Transformation
and Upgrade
Case 8 Dun’an Group’s Innovation and Multiple Dimensions of
Transition
Case 9 Xizi UHC’s Innovation and Transformation
Case 10 The
Growth Path of Hangzhou Wahaha Group
Case 11 Tongkun Group’s Development —
“Wal-Mart” in the Polyester Filament Industry
Case 12 Innovation and
Transformation of Wolong Group
Case 13 Hengyi Group’s Chemical Fiber Industry
Chain Development
Case 14 Innovation and Transformation of AUX Group
Case
15 Innovation and Transformation of Hangzhou Iron and Steel Group
Case 16
Juhua Group’s Transformation and Upgrade
Case 17 Innovation and
Transformation of Conba Group
Case 18 Innovative Development of Furun
Group
Case 19 Innovation and Transformation of Hangzhou Steam Turbine
Corporation
Case 20 The Path of Youngor’s Mergers and Development
Case 21
Transformation and Upgrade of Zhejiang Longsheng Group
Case 22 Innovation and
Product Upgrade of Hangzhou Minsheng Pharmaceutical Group
Case 23 Beingmate
Group’s Transformation and Upgrade
Case 24 Nice Group’s
Transformation
Case 25 Transformation and Upgrade of Jiuli Group
Case 26
Innovation and Transformation of
Supcon
References
Index
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