国际商务英语(娄钰)

Unit One  International Business 
  I. The Conception of International Business
  II. Forms of International Business
  III. Trade Barrie
  IV. Main International Business Organizatio
  V. International Business Law
Unit Two  International Marketing
  I. The Conception of International Marketing
  II. Functio of Marketing
  III. Marketing Research
  IV. The Marketing Mix
  V. Promotion and Distribution
  VI. Advertising
Unit Three  International Finance
  I. The Conception of International Finance
  II. Foreign Exchange and Foreign Exchange Market
  III. International Money System
Unit Four  Establishing Business Relation
  I. The Steps of Establishing Business Relatiohip
  II. Channels of Establishing Business Relation
  III. Writing Principles and Language Features of Business
Writing
  IV. The Structure and Layout of a Business Letter
  V. Writing for Business English Telegrams and Telexes
Unit Five  Contract
  I. Business Negotiation
  II. The Formation of a Contract
  III. The Contents of a Contract
  IV. Specimen of Sales Contract
Unit Six  Exporting and Importing Procedure
  I. Exporting Procedure
  II. Importing Procedure
Unit Seven  Trade Terms
  I. International Customs and Practices
  II. The Contents of INCOTERMS 2010
  III. Commission and Discount
Unit Eight  Quality of Commodity
  I. The Importance of the Quality of Goods
  II. Methods of Stipulating Quality of the Goods
  III. Quality Clause in the Sales Contract
Unit Nine  Quantity and Packing of Commodities
  I. The Conception of Quantity of Commodities
  II. The Calculation of the Weight of the Commodities
  III. The Definition of Packing
  IV. The Functio of Packing
  V. Kinds of Packing
  VI. Kinds of Marks
Unit Ten  Commodity Ipection
  I. Definition of Commodity Ipection
  II. Time and Place of Ipection
  III. Receipt and Acceptance
  IV. Main Ipection Ititutio
  V. Ipection Certificate
  VI. Ipection Clause in Sales Contract
Unit Eleven  International Cargo Traportation
  I. Kinds of International Cargo Traportation
  II. Liner and Tramp
  III. Bill of Lading
  IV. Other Kinds of Traportation Documents
Unit Twelve  International Cargo Traportation Iurance
  I. The Conception of Traportation Iurance
  II. Risks, Losses and Expees
  III. China Iurance Coverage
  IV. Ititute Marine Cargo Clause
  V. Iurance Documents
Unit Thirteen  International Payment
  I. Itrument of Payment
  II. Mode of Payment
Unit Fourteen  Disputes, Claims, Arbitration and Force
Majeure
  I. Disputes
  II. Claim and Satisfaction
  III. Arbitration
  IV. Force Majeure
Unit Fifteen  E-Commerce
  I. The Conception of E-Commerce
  II. Components of an Internet Business
  III. Types of E-Commerce
  IV. The Benefits of E-Commerce
  V. The Implement of E-Commerce
  VI. Applicatio of E-Commerce
Unit Sixteen  Business and Society
  I. Social Respoibility
  II. Business Ethics
  III. Coumerism
Bibliography