跨境电商物流供应链的管理和优化（中英文）

跨境电商物流供应链的发展关系到跨境电商产业的发展，关系到我国对外贸易的顺利发展，进而影响到我国的双循环战略和中国经济的顺利发展。国际政治、经济、社会形势的大局下，中国在物流和供应链方面重新审视国内外现状和研究成果，认清形势，迎接挑战，是作为学者的应有之义。本研究成果综合我国跨境电商物流供应链的最新研究成果，根据物流供应链发展中的挑战和风险，提出一定的优化策略，助力我国经济的发展。 本书以跨境电商为出发点，结合当前跨境物流供应链的现状，探讨跨境电商物流供应链的问题和挑战，并对其管理和优化进行探讨。本书的创新之处在于，从跨境电商生态系统出发，构建跨境物流供应链生态系统，从生态系统协同发展角度，分别从微观和宏观方面探讨影响跨境物流供应链的风险及相应的优化策略。

谢桂梅，北京物资学院外语学院，副教授，研究方向为商务英语翻译、语言教学，出版教材《国际贸易实务（英文版）》（清华大学出版社，已出版三版），编著《物流英语（英文版）》《WTO理论与实务》，译著《金融玩家》《巨人》（清华大学出版社）。另在《外语教学》等期刊发表论文20多篇。

张玲，副教授，研究方向为商务英语教学，英语语言学，出版教材《经济管理英语》，《新视野大学英语形成性评价》，译著《国际物流前沿研究译介（第一辑）（第二辑）》，发表期刊论文30余篇，其中英文论文15篇，EI检索一篇。

 At present,Cross-border E-commerce has become a new driving force and source of China’s foreign trade and a new growth point for China’s econo- my. According to customs statistics,China’s Cross-border E-commerce import and export volume has increased nearly 10 times in the past five years ,and the per- centage of Cross-border E-commerce in proportion to China’s whole foreign trade has increased from less than 1% in 2015 to 4. 9% in 2021. The great achieve- ment not only benefited from the dividends and innovative practices of a series of policies issued by the central and local governments , but also benefited from eco- nomic globalization. In a well-functioned Cross-border E-commerce ecosystem,(including Cross-border E-commerce platform,Cross-border logistics and supply chain,Cross-border payment , information system , infrastructure , international poli- tics , economic system ,cultural environment , etc. ) , they all work together to create an ecosystem and maintain the smooth development of Cross-border E-commerce. In the 20-year history of Cross-border E-commerce,Cross-border logistics have seen a healthy development, and have also become a“pain point”of Cross- border E-commerce development:the cost, efficiency and service of logistics and business flow have greatly hindered the development of Cross-border E-commerce. The high cost of logistics and the low efficiency of logistics transportation and distribution cannot meet the requirements of costs and efficiency of Cross-bor- der E-commerce sellers,Cross-border platforms and foreign consumers, which greatly affect consumer experience and seriously restrict the development of Cross- border E-commerce industry and logistics and supply chain industry.
The report of the 20th National Congress of the Communist Party of China proposed that China should speed up the construction of manufacturing capacity , building high-quality development with a strong aerospace, transportation , net- work , and big data. All these are closely related to a strong logistics and supply chain. The report of the 20th CPCNationalCongress also stressed the importance of logistics and the urgent need to reduce the cost of social logistics:“accelerate the development of the Internet of Things, build an efficient and smooth circula- tion system , and reduce logistics cost”.Cross-border E-commerce and Cross-bor- der logistics are important forces in the dual circulation of China’s economy. However ,since the year of 2020 , a series of unfavorable factors to Cross- border E-commerce,such as geopolitical conflict, anti-globalization wave, Sino-US trade war,COVID-19,have emerged one after another,and Cross-border logistics and supply chain have been greatly affected , with large fluctuations. At this time, the research on the management and optimization of Cross-border E-commerce lo- gistics and supply chain has profound practical and theoretical significance.
This book starts with Cross-border E-commerce , based on the current situa- tion of Cross-border logistics and supply chain,discusses the issues and challen- ges of Cross-border E-commerce logistics and supply chain, and puts forward views on the management and optimization of logistics and supply chain. The in- novation of this book is to build a Cross-border logistics and supply chain ecosys- tem from the perspective of Cross-border E-commerce ecosystem , and explore mi- cro-and macro-factors and optimization strategies. At the micro-level,suggestions such as the management and optimization of Cross-border E-commerce platforms , Cross-border logistics enterprises( third party logistics,fourth party logistics, logistics alliances,foreign comprehensive service enterprises, overseas warehouses )， risk and response are presented. Overseas warehouse is considered to be a focus of solving the logistics and supply chain dilemma. Based on this fact,the fifth chap- ter of this book takes a few companies as examples to discuss the risks,challenges and optimization strategies in logistics and supply chain optimization in de- tail. Macroscopic considerations mainly rely on the PESTEL analysis model to an- alyze the impact of six macro factors on theCross-border E-commerce logistics and supply chain, especially the institutional distance and cultural distance , which are important forces for the sustainable long-term development of Cross-border E- commerce logistics and supply chain. All the corresponding management and opti- mization suggestions are put forward in this book within the framework of integra- tive thinking pattern.