ART OF THE IDEA, THE(ISBN=) 英文原版

“An original and beautiful book. It suggests that the
surest way to liberate ourselves is through the power of our
ideas.”
—Nelson Mandela Foundation

“This is not just one of those books that makes you think. It
challenges you to think. It demands that you think, and to
beware of all those obstacles that would stop you from
trusting your instincts and finding an idea.”
—Lee Clow, Global Director of Media Arts, TBWAChiat Day

　　As an award-winning playwright, author, and
Worldwide Creative Director of TBWA, John Hunt has witnessed
again and again the power of original thinking to transform
both companies and individuals. In The Art of the
Idea, Hunt addresses everyone from the global
boardroom to the man on the street, bridging the gap with
ease. Few can argue with Hunt’s claim that it is ideas that
move the world forward, and he refreshingly articulates that
anyone can play: there
is no hierarchy to original thinking.
　　The Art of the Idea provides a toolbox for
achieving excellence and offers a new way of defining your
world. By illustrating how to create space so ideas can
breathe, it provides
a lifeline to those who find themselves stuck in a
rut. Unassuming, original, and accessible, the
publication includes insights by this leader in creative
thinking, and is accompanied by 20 original paintings and
collages by the internationally acclaimed South African artist
Sam

　　Nhlengethwa. The Art of the Idea grants
permission to trust our instincts, endure initial ridicule,
and practice thinking as a team sport.
　　Whatever your idea is about ideas, this book will change
it.