You, Inc.: The Art of Selling Yourself（ISBN=） 英文原版

　　As founder of Beckwith Advertising and Marketing, Harry
Beckwith learned early on in his career that no matter what product
is being sold, the most important component of the sale is
you.
　　And in YOU, INC. Beckwith teams up with
Christine Clifford (motivational speaker and former top sales
executive) and they expand on this fundamental premise of selling,
providing wonderful tidbits, anecdotes, and advice through his
well-known home-spun writing style.
　　The authors offer doses of humor and practical knowledge to
anyone who wants to learn how to “seal the deal” and thrive in
business.

　　Harry Beckwith heads Beckwith Partners, a marketing firm that
advices twenty-three Fortune 200 clients. His four
bestselling books have been translated into twenty-three
languages.
　　Christine K. Clifford is a professional speaker, consultant,
industry top producer, and the President/CEO of Christine Clifford
Enterprises.

INTRODUCTION
SIXTEEN CANDLES AND SHREWD WAITRESSES:
WHAT PEOPLE BUY
Living Is Selling
The Heart of Every Transaction
What You Really Sell
What People Value
Nothing More Than Feelings
FROM KISSING IN CHINA TO GRACELAND:.
PLANNING AND PREPARING
“Keeping the End in Mind”
The Real Role of Goal-Setting
So Who Are You?
What Do You Do?
Jack of a Dozen Trades
What Difference Do You Make?
Your Third Question
Question Four, and the Power of Stereotypes
What to Look For
Work the Weakness

……