描述
开 本: 16开纸 张: 胶版纸包 装: 精装是否套装: 否国际标准书号ISBN: 9780814416990
内容简介
Whether you call it “harvesting intangible assets” or
“intellectual property management,” organizations must make the
most of everything they have to offer if they want to remain
competitive. Yet, the majority of companies are oblivious to the
wealth of revenue-producing opportunities hiding just below the
strategic surface. In this thought-provoking book, author Andrew J.
Sherman shares insights and expertise gleaned from his work with
some of the world’s leading companies who have capitalized on
intellectual assets such as patents, trademarks, customer
information, software codes, databases, business models, home-grown
processes, and employee expertise. Featuring instructive examples
from organizations including Proctor & Gamble, IBM, and Google,
the book reveals how companies large or small can implement
IP-driven growth and licensing strategies, foster a culture of
innovation, turn R&D into revenue, and much more. Smart
companies reap what they sow. This book gives readers the tools
they need for a profitable harvest.
“intellectual property management,” organizations must make the
most of everything they have to offer if they want to remain
competitive. Yet, the majority of companies are oblivious to the
wealth of revenue-producing opportunities hiding just below the
strategic surface. In this thought-provoking book, author Andrew J.
Sherman shares insights and expertise gleaned from his work with
some of the world’s leading companies who have capitalized on
intellectual assets such as patents, trademarks, customer
information, software codes, databases, business models, home-grown
processes, and employee expertise. Featuring instructive examples
from organizations including Proctor & Gamble, IBM, and Google,
the book reveals how companies large or small can implement
IP-driven growth and licensing strategies, foster a culture of
innovation, turn R&D into revenue, and much more. Smart
companies reap what they sow. This book gives readers the tools
they need for a profitable harvest.
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