描述
开 本: 16开纸 张: 胶版纸包 装: 精装是否套装: 否国际标准书号ISBN: 9780823077298
The maxim in the music industry has always been “You can’t
make it on talent alone,” and with “This Business of Music
Marketing and Promotion, ” you don’t have to. In language that is
simple and direct, author Tad Lathrop details promotional skills,
publicity plans, royalty guidelines, and more, all supported by
real-life examples. He shows how the Web and other technological
developments have revolutionized not only how music is made, but
how it is marketed and promoted. The old rules still apply–create
a marketing plan, know your copyrights, be familiar with the laws
of commerce–but there are a host of new ones as well, along with
new strategies on how to give your recording the exposure it
deserves. This streamlined, reorganized, and updated edition
features an all-new chapter (“Twenty-Five Profile-Building Ideas to
Use Right Now”), which will help readers get a running start in the
recording business. They’ll also find completely updated material
about Internet sales and promotion techniques, the latest
information available on integrated marketing and e-marketing
strategies, and brand-new listings of information resources.
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