外贸英语函电实战

本书内容体现了三个突出特点：一是内容从实际出发，根据外贸业务员在日常业务中需要使用邮件与客户沟通的场合，分8个模块介绍英语函电的实用表达方法，即建立贸易联系、样品费用、价格商谈、包装、付款方式、装船通知、申诉、出货，其中每个模块又根据各自不同的情况或是活动步骤分别介绍：二是运用实际案例，形象展示业务员与客户间的邮件往来，并针对不同的业务活动总结出写作技巧和要点；三是邮件范例实用性极强，有些只要稍加变动即可作为*模板使用，起到工具书的效果。
本书贴近实际，浅显易懂，是外贸业务员进行邮件沟通的实务书。

Unit 1 Establishing Business Relations建立贸易关系
1.Self introduction
2.Contact customer after the fair
3.Enquiry from customer
4.Take the information from other colleagues
5.Contact customer by B2B web information
Unit 2 Sample Charges样品费用
Sample 1 Customer ask for samples to send by fedex
Sample 2 Customer refuse to pay sample charges
Sample 3 Customer ask for more free samples
Unit 3 Price Bargain价格商谈
1.New price request for repeat order
2.Customer request for lower price
3.Selling price increasing for sale
Unit 4 Package包装
Sample 1 Lables and giftbox revisation and confirmation
Sample 2 DVD player artwork design revisation and confirmation
Unit 5 Payment Term付款方式
Sample 1 Order confirmation
Sample 2 Payment negotiation
Sample 3 Skills on payment term discussion
Sample 4 L／C 60 days confirmation
Unit 6 Shipment Advice装船通知
Sample 1 Confirm shipping details
Sample 2 Confirm shipping documents draft
Unit 7 Complaint申诉
1.Missing goods
2.Making wrong production
3.Making wrong OSD language
4.Making wrong giftbox
5.Making wrong product color
Unit 8 Shipment出货
Sample 1 Shipment delay penalty
Sample 2 Solve product problems on shipment
Sample 3 Delay shipment and L／C amendment