ZAPPOS EXPERIENCE: 5 PRINCIPLES 2 INSPIR(ISBN=) 英文原版

　　Make every day a WOW day for your customers, your staff—and
your bottom line! “In your hands is a manifesto on how Zappos
completely blew away the standard of delivering a consumer-centric
experience and a revolutionary company culture. Joseph helps us all
understand how to achieve a little more of that Zappos magic.”—Eric
Ryan, method cofounder and person against dirty “If you’re looking
for an inspirational path for creating a likable, trustworthy, and
wow! organization, you’ve hit the mother lode.”—Guy Kawasaki,
former chief evangelist of Apple and author of Enchantment: The Art
of Changing Hearts, Minds, and Actions “This book provides a
roadmap to a successful business by taking inspiration and examples
from one of the most innovative, progressive companies of our time.
Don’t just read it; use it.”—Tony Hawk, professional skateboarder
and author of HAWK —Occupation: Skateboarder and How Did I Get
Here? The Ascent of an Unlikely CEO “Thanks to Joseph Michelli, you
can learn exactly how Zappos hit it big and how you can too. By
using the five principles Joseph has distilled, you can supercharge
your efforts and start down the path to legendary success.”—Mark
Sanborn, President, Sanborn & Associates, Inc., and author of
The Fred Factor and You Don’t Need a Title to Be a Leader “Often,
business owners look at media darlings like Zappos with their
mouths agape, full of awe but unable to take action. For those
eager to do more than watch, Joseph Michelli deconstructs the
Zappos story and makes it attainable.”—Seth Godin, author of Poke
the Box About the Book: ZAPPOS. The name has come to stand for a
new standard of customer service, an amazing online shopping
experience, a great place to work, and the most impressive
transformational business success story of our time. Simply put,
Zappos is revolutionizing business and changing lives. Now, Joseph
Michelli, author of the internationally bestselling business books
Pre*ion for Excellence and The Starbucks Experience, explains
how Zappos does it—and how you can do it in your industry. The
Zappos Experience takes you through—and beyond—the playful, offbeat
company culture Zappos has become famous for. Michelli reveals what
occurs behind the scenes at Zappos, showing how employees at all
levels operate on a day-today basis while providing the “big
picture” leadership methods that have earned the company $1 billion
in annual gross sales during the last ten years—with almost no
advertising. Michelli breaks the approach down into five key
elements: Serve a Perfect Fit—create bedrock company values Make it
Effortlessly Swift—deliver a customer experience with ease Step
into the Personal—connect with customers authentically S T R E T C
H—grow people and products Play to Win—play hard, work harder When
you enhance the customer experience, increase employee engagement,
and create an energetic culture, you can’t help but succeed. Zappos
has woven these five key components into a seamless strategy that’s
the envy of business leaders. Now that strategy is yours. With The
Zappos Experience, Joseph Michelli delivers a package for instant
success right to your doorstep. All you have to do is open and use
it.