32 WAYS TO BE A CHAMPION IN BU(ISBN=)

As a young man, Earvin “Magic” Johnson admired his father and
other small-town entrepreneurs who created jobs and served as
leaders in his Midwestern community. He worked for them, watched
them, and his interest in building communities through economic
development grew even while his basketball career flourished. His
fame as an NBA star gave him access to some of the most successful
business leaders in the country. It was Earvin’s own
entrepreneurial spirit that inspired them to serve as his
mentors.

Earvin made the transition from great athlete to greater
entrepreneur through hard work and by avidly pursuing
opportunities. He recognized that densely populated urban
communities were ripe for commercial and residential development.
He partnered with major brands like Starbucks, 24 Hour Fitness, and
T.G.I. Friday’s to lead a major economic push in these communities.
The success of his businesses proved that ethnically diverse urban
residents would welcome and support major brands if given the
opportunity. Earvin continues to be a leader of urban economic
development that provides jobs, goods, and a new spirit of
community.

32 Ways to Be a Champion in Business will inspire and
enlighten readers who wish to make a similar impact with their
careers and business endeavors.

From the Hardcover edition.