MAKE YOUR OWN RULES(ISBN=) 英文原版

　　It’s hardly a secret that the corporate ladder is no longer
the path to success it once was. Wayne Rogers star of the classic
TV series M*A*S*H* has had even more success as a businessman and
entrepreneur than as an actor. Applying his own unique viewpoint to
a wide range of businesses (a restaurant, a vineyard, a chain of
convenience stores, the world of banking, real estate, a film
distribution company, and even a famous bridal boutique), the
iconoclastic star has steadfastly refused to accept limitations,
and boldly forged a path for himself beyond the stifling
constraints of the corporate system. Filled with insights and
engaging stories, Make Your Own Rules paints a fascinating portrait
of how Rogers excelled precisely because he didn’t have prior
experience in each of these businesses! or any preconceived notions
of how they should be run. Rogers reveals the keys to his success
over the past four decades lessons that are even more important
today. After all, in the current economic climate, learning to be
creative, challenge convention, and seize unexpected oppor tunities
is not only liberating it can make all the difference to success.
Anyone who yearns to succeed without the burdens of corporate
culture can thrive outside the establishment. Whether you are an
entrepreneur, a small business owner, changing careers, or just
entering the workforce, Make Your Own Rules delivers the
inspiration and guidance you need to climb the ladder of your
choice.

　　WAYNE ROGERS aside from being known for his role as Trapper
John on the TV series “M*A*S*H*”, is an extremely successful
entrepreneur in a wide variety of fields, and has served as a
financial advisor to actors, rock stars, and businesspeople. He is
currently a panelist on Fox Business Channel’s top-rated weekly
show “Cashin’ In”.
　　JOSH YOUNG is a best-selling writer. As an author, he specializes
in cowriting books of notable entertainment figures, most recently,
Here’s the Deal: Don’t Touch Me with Howie Mandel. As a journalist,
Josh has worked for Esquire, George, and LIFE magazines.

Introduction: A Personal Constitution
1 The Playing Field: Know What You’re Up Against
2 Creativity Fuels Success in Both Art and Business .
3 Finding People You Can Work With
4 The Magic of Creative Financing
5 Casting Off Conventions
6 Do Your Homework
7 Just Ask the Customer
8 Show Business Laid the Groundwork
9 Making the Most of the Banking System
10 Wedding Dresses: An Unexpected Case Study
Epilogue: The Free Market
Index
About the Author