描述
开 本: 32开纸 张: 胶版纸包 装: 精装是否套装: 否国际标准书号ISBN: 9780071786805
You can’t ask for more than efficient, effective operations.
Or can you? Given today’s business landscape–increasing customer
demand, global competition, lower trade barriers–being good isn’t
enough. This groundbreaking guide provides the knowledge and tools
you need to transform your organization from a well-run company to
a relentlessly innovative company. Innovation expert Jeffrey
Phillips has helped businesses around the world achieve the
dream–the implementation of innovation as a consistent business
discipline. In Relentless Innovation, he reveals his secrets for
the first time. Phillips argues that today’s typical business
models actually impede innovation because they place so much focus
on efficiency, cost cutting, and short-term gain. Does this
describe your business model? If it does, you need to revisit your
approach and redefine your idea of what success actually is. You
may find that your “business as usual” processes actively reject
innovation efforts. Relentless Innovation has everything you need
to strike the right balance between efficiency and innovation.
Striking that balance will help your firm: Become proactive instead
of reactive Create a more engaged workforce Establish deeper
capabilities to define and achieve strategic goals Increase
revenues and profits while retaining efficient cost management
Sustain market differentiation Improve your public reputation
Increase your ability to leverage internal knowledge and external
partnerships Offering the broadest view to date of the relationship
between innovation and business strategy, Relentless Innovation
provides you with the information and tools you need to transform
innovation from an infrequent activity to a core capability in your
organization. PRAISE FOR RELENTLESS INNOVATION “A thoughtful,
intelligent, and practical manifesto by a highly experienced
innovation professional. Phillips demonstrates with clarity and
insight how organizations can assess their current innovation
potential, identify vulnerabilities, and most important, create a
systemic innovation-as-usual culture that can make the difference
between also-ran and yes-we-can.” –Tim Hurson, author of Think
Better “Relentless Innovation is a must read for innovation junkies
and executives who want practical ideas on creating an innovation
business-as-usual culture. Phillips has worked in the innovation
trenches and shares big-win ideas on how to unleash trapped middle
management potential.” –Saul Kaplan, Founder and Chief Catalyst,
Business Innovation Factory “Phillips has long been in the top tier
of professionals who have a clear understanding of what makes
innovation work in business. This book will provide you (and your
team) with proven creative strategies and practical ideas that you
can use to gain greater success in your market. Relentless
Innovation is highly recommended.” –Roger von Oech , author of A
Whack on the Side of the Head and The Creative Whack Pack
“Relentless Innovation not only outlines the barriers to innovation
in a way most readers will quickly understand, it provides a
pre*ion that, when followed, can remedy the situation before
efforts stall out.” –Dominic Venturo, Chief Innovation Officer,
U.S. Bank Payment Services
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