描述
开 本: 32开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9780618276790
The guru of the Guerrilla Marketing series, with over a million
copies in print, teaches entrepreneurs how to market aggressively
without spending one cent. Levinson, the authority on big-business
marketing on a small-business budget, takes this concept one step
further by offering scores of marketing ideas that are completely
free. He proves that aggressive marketing doesn’t have to be
expensive if you use creative and unconventional means. * Hold a
giveaway contest. You’ll attract customers and acquire names for
your mailing list. * Give free talks, consultations, and
demonstrations. You’ll establish yourself as an expert and
publicize your business at the same time. * Post on websites,
bulletin boards, and other online communities. They offer countless
opportunities for spreading your business message. * Feed your
clients. Sending cookies or offering free refreshments in your
store can set you apart from the competition. Levinson offers
dozens of other tips — some straightforward, many surprising — in
a unique, indispensable guide that proves you don’t have to pay top
dollar to improve your bottom line.
Being Aggressive and Confident as
You Market for Free
Before You Market for Free
While You Market for Free
Allies to Help You Market for Free
Where You Market for Free
Ways You Can Market for Free
Giving for Free to Market for Free
Personality Traits You’ll Need to
Market for Free
The Joy of Marketing for Free 168
Index
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