THIS BUSINESS OF CONCERT PROMO（ISBN=） 英文原版

　　The only book that looks at the business of concert promotion.
Concerts are part art, part party–and a big part business. “This
Business of Concert Promotion and Touring” is the first to focus on
that all-important business aspect, from creating a show, to
selling a show, to organizing the show, to staging the show.
Working with venues, personnel, booking, promoting, marketing,
publicity, public relations, financial management, and much more
are covered in this indispensable one-volume resource. And the
ideas and techniques explained here can be used for every type of
concert promotion, including college shows, artist showcases, club
gigs, as well as major events handled by local promoters,
nationwide promoters, and worldwide promoters. Concert promoters
and tour managers at every level need to know “This Business of
Concert Promotion and Touring”

THE OPENING ACT
PART I-CREATING THE SHOW: THE ARTIST’S TEAM
　Chapter 1: Key Representatives for Touring Artists
　　Entertainment Attorney
　　Artist Manager
　　Booking Agents
　　Three More Key Representatives
　Chapter 2: Making Money on the Road
　　Ticket Pricing
　　Merchandising
　　Tour Sponsorship
　　Label Support
　Chapter 3: Why, When, and Where to Tour
　　Why to Tour
　　When to Tour
　　Where to Tour
　Chapter 4: Budgeting the Tour
　　Projecting Income
　　Setting Up Boundaries for Expenses
　Chapter 5: Designing the Production
　　Stage Set
　　Lighting
　　Sound
　Chapter 6: Developing the Performance
　　Performance Development
　　Rehearsals
　　The Show
　Chapter 7: Finalizing the Production
　　The Production Manager’s Staff
　　The Role of Production Technicians
　　The Production Departments Typically Involved in Tours
　　Rehearsals for the Tour
　　The Equipment Manifest
　　The Production Rider
　　The Crew for the U2 “Vertigo” Tour
　Chapter 8: Launching the Tour
　　Travel, Lodging, and Transportation
　　Security, Insurance, Catering, and Publicity
PART R—SELLING THE SHOW: CREATING THE DEAL
　 Chapter 9: Types of Talent Buyers
　　 Hard Ticket Talent Buyers
　　 Large Venue Buyers
　　 Fairs, Festivals, and Casino Buyers
　　 Private Date Buyers
　 Chapter 10: Getting Paid
　　 The Flat Guarantee
　　 The Backend Deal
　　 The Bonus
　　 Negotiating Fee Reductions
　 Chapter 11: Performance Agreements
　　 Negotiating the Basic Terms of the Performance Agreemen
　　 Drafting the Essential Terms of the Performance Agreemen
　　 Additional Terms
　　 Talent Buyer Additions and Modifications
　　  Riders
　　  Breach of Contract
PART Ill—ORGANIZING THE SHOW: WHAT TO EXPECT FROM A CONCERT
　 PROMOTER
　 Chapter 12: Insurance, Licenses, and Permits
　　  Insurance
　　  Licenses and Permits
　 Chapter 13: Budgeting the Show
　　  Identifying and Estimating Expenses
　　  Projecting the Show’s Income
　　  Making the Budget-Based Decision
　 Chapter 14: Promoting the Event
　　  The Basics of Concert Promotion
　　  Small Venue Promotions
　　  Large Venue Promotions
　　  National and International Promoters
　  Chapter 15: Ticketing the Show
　　  Concert Ticketing from the 1970s to Today
　　  The Business of Ticketing
　　  Collecting, Controlling, and Using Ticketing
Data 
　　  The Secondary Market, Dynamic Pricing, and Presales
 PART IV—STAGING THE SHOW: EVENT PRODUCTION
　  Chapter 16: Venue Operations and Services
　　  Venue Personnel and Operations
　　  Venue Revenue Streams
　  Chapter 17: Day of Show
　　  The Tour Manager
　　　……
INDEX