SEEING RED CARS(ISBN=) 英文原版

　　We all have a natural tendency to focus on what we don’t want
to happen, rather than on what we do want to happen., All this time
and energy spent on worrying about avoiding pain and loss dominates
far too many organizations, suppressing employee engagement and
crippling growth. To escape this workplace culture-killer companies
need their employees to look forward and focus intentionally on
what they do want to happen.
　　In Seeing Red Cars, expert trainer and speaker Laura Goodrich
draws an enduring metaphor to show managers and their employees how
to make the shift.  It’s a well-known truism that if you buy a
red car, you suddenly start noticing red cars everywhere.  By
extension, if we make a conscious decision to focus on positive
desired outcomes at work (and commit to a plan of conscious
practice), we experience dramatically positive effects.  The
transition to affirmative thinking begins one person at a time and
then grows, spreading virally through local teams and eventually
the entire organization. Once a critical mass of employees has made
this change, the Seeing Red Cars mentality becomes a part of the
organization’s core engine, driving growth, innovation, and
bottom-line results.
　　Seeing Red Cars provides a process that helps readers craft
affirming “I Want” statements and a plan for taking monthly,
weekly, and daily steps in the desired direction.  
Animated throughout by the popular “red cars” metaphor, the book’s
three-stage methodology—raise awareness, turn insight into action,
turn action into outcomes—enables readers to both shake destructive
habits and achieve personal and organizational goals. 
Throughout, Goodrich draws on well-documented research on the brain
and human behavior and provides entertaining and enlightening
stories culled from her 15 years of coaching and advising hundreds
of leaders and organizations through change and transition.

　　Laura Goodrich specializes in the field of
workplace dynamics and relationships. She has twenty-five years of
professional experience, fifteen of which she has spent as a
corporate trainer, coach, consultant, and speaker. She has a degree
in Training and Organizational Development from The University of
Minnesota  and has received coach training from both the
Corporate Coach University and the Coaches Training Institute.
Laura is also an active member of the National Speakers Association
and ASTD. Laura is co-owner of an integrated content company that
specializes in authoring and producing videos, documentaries,
television series, speaking and coaching.