描述
开 本: 16开纸 张: 胶版纸包 装: 精装是否套装: 否国际标准书号ISBN: 9780071762991
The definitive account of the 2009-2010 Toyota recall: A case
study for overcoming any management crisis Toyota Under Firetakes
you beyond the headlines and into the offices and factories of
Toyota to reveal the truth behind the company’s highly publicized
and controversial recall of nine million vehicles last year.
Jeffrey Liker, the world’s leading expert on Toyota processes and
culture, was granted unprecedented access to the company’s systems
and people. The end result is the most comprehensive account
available of why the recall was initiated, what really precipitated
the problem, and how Toyota management me the ensuing challenges to
come out relatively unscathed-lessons that can be applied to any
management crisis in any industry.
评论
还没有评论。