描述
开 本: 16开纸 张: 胶版纸包 装: 精装是否套装: 否国际标准书号ISBN: 9781422136515
Conventional wisdom on strategy is no longer a reliable guide.
In Essential Advantage, Booz & Company’s Cesare Mainardi and
Paul Leinwand maintain that success in any market accrues to firms
with coherence: a tight match between their strategic direction and
the capabilities that make them unique.
Achieving this clarity takes a sharpness of focus that only
exceptional companies have mastered. This book helps you identify
your firm’s blend of strategic direction and distinctive
capabilities that give it the “right to win” in its chosen markets.
Based on extensive research and filled with company
examples–including Amazon.com, Johnson & Johnson, Tata Sons,
and Procter & Gamble–Essential Advantage helps you construct a
coherent company in which the pieces reinforce each other instead
of working at cross-purposes.
The authors reveal:
· Why you should focus on a system of a few aligned
capabilities
· How to identify the “way to play” in your market
· How to design a strategy for well-modulated growth
· How to align a portfolio of businesses behind your capability
system
· How your strategy clarifies growth, costs, and people
decisions
Few companies achieve a capability-driven “right to win” in their
market. This book helps you position your firm to be among
them.
Acknowledgments xi
PART Ⅰ STRATEGIC COHERENCE
1. The Essence of Advantage
2. The Coherence Premium
3. The Capabilities-Driven Strategy
PART Ⅱ ELEMENTS OF l CAPABILITIES-DRIVEN STRATEGY
4. The Way to Play
5. The Capabilities System
6. Product and Service Fit
PART Ⅲ CREATING VALUE
7. Unlocking Growth
8. Mergers and Acquisitions
9. Cut Costs and Grow Stronger
PART Ⅳ LIVING COHERENCE EVERY DAY
10. The Essential Advantage Road Map
11. Organizing for Coherence
12. The Capable Leader
Notes
Bibliography
Index
About the Authors
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