The Networked Nonprofit: Connecting With Social Media To Drive Change(ISBN=) 英文原版

　　This groundbreaking book shows nonprofits a new way of
operating in our increasingly connected world: a networked approach
enabled by social technologies, where connections are leveraged to
increase impact in effective ways that drive change for the
betterment of our society and planet.

　　Named one of the most influential women in technology by
Fast Company and one of BusinessWeek‘s “Voices of
Innovation for Social Media,” Beth Kanter is the author of
Beth’s Blog: How Nonprofits Can Use Social Media
(http://www.bethkanter.org) and the CEO of Zoetica.

　　Allison H. Fine is the author of Momentum: Igniting
Social Change in the Connected Age, which was the winner of the
2007 Terry McAdams National Nonprofit Book Award.

Figures and Tables.
Foreword (Randi Zuckerberg).
Preface.
Acknowledgments.
The Authors.
ONE Introducing Networked Nonprofits.
TWO Nonprofit Challenges and Trends.
PART ONE How to Become a Networked Nonprofit.
THREE Understanding Social Networks.
FOUR Creating a Social Culture.
FIVE Listening, Engaging, and Building Relationships.
SIX Building Trust Through Transparency.
SEVEN Making Nonprofit Organizations Simpler.
PART TWO What to Do as a Networked Nonprofit.
EIGHT Working with Crowds.
NINE Learning Loops.
TEN From Friending to Funding.
ELEVEN Governing Through Networks.
Conclusion.
Notes.
Glossary.
Resources.
Index.