描述
开 本: 16开纸 张: 胶版纸包 装: 平装-胶订是否套装: 否国际标准书号ISBN: 9787302512400
内容简介
本书共有10章，选取了访谈、演讲、报告、社评、新闻等多种文体。所选话题紧密结合时代发展，涉及知识面广，用语生动自然，旨在为学生提供前沿和地道的信息输入和语言素材。本书的一个突出特点是通过指导学生利用网络资源来构建基本的商务知识框架，培养学生的自主学习意识、网络搜索能力、理性思维能力和语言逻辑表达能力。
本书适合英语专业和翻译专业学生使用，也适合作为了解外媒对世界和中国经济形势看法及基本商务翻译技巧和知识的参考资料。
本书适合英语专业和翻译专业学生使用，也适合作为了解外媒对世界和中国经济形势看法及基本商务翻译技巧和知识的参考资料。
目 录
Contents
Chapter 1 Marketing Strategies ………………………… 1
Pre-reading Activities ……………………………………………………………………….2
Part 1: Case Study of KFC ………………………………………………………………..2
Part 2: Case Study of Hai Di Lao ……………………………………………………..12
Part 3: Case Study of Disneyland …………………………………………………….17
Part 4: Case Study of Promotional Strategies ……………………………………22
Business Application ………………………………………………………………………30
Chapter 2 Corporate Scandals …………………………. 31
Pre-reading Activities ……………………………………………………………………..32
Part 1: Volkswagen Emissions Scandal ……………………………………………..32
Part 2: How United Airlines Handles an Overbooked Flight ……………….42
Part 3: Well Fargo’s Fake Accounts ………………………………………………….50
Part 4: Tesco’s Accounting Fiasco …………………………………………………….55
Business Application ………………………………………………………………………59
Contents
IV
商务文本分析与应用教程
Chapter 3 Cars and Oil …………………………………… 61
Pre-reading Activities ……………………………………………………………………..62
Part 1: Car Ownership Restrictions ………………………………………………….63
Part 2: M&A: Geely and Volvo …………………………………………………………73
Part 3: Car Models and Auto Shows …………………………………………………79
Part 4: Oil Pricing Mechanism ………………………………………………………….82
Business Application ………………………………………………………………………87
Chapter 4 China’s Internet Companies ……………… 89
Pre-reading Activities ……………………………………………………………………..90
Part 1: Case Study of WeChat …………………………………………………………91
Part 2: Case Study of Vancl ……………………………………………………………100
Part 3: Case Study of Alibaba ………………………………………………………..105
Part 4: Case Study of Jack Ma ……………………………………………………….109
Business Application …………………………………………………………………….119
Chapter 5 China’s Property Market ………………… 121
Pre-reading Activities ……………………………………………………………………122
Part 1: China’s Real Estate Bubble………………………………………………….122
Part 2: Beijing’s Property Control Measures ……………………………………134
Part 3: Property Boom/Bust ………………………………………………………….144
Part 4: China’s Women and Property………………………………………………148
Business Application …………………………………………………………………….153
V
Contents
Chapter 6 China’s High-Speed Rail …………………. 155
Pre-reading Activities ……………………………………………………………………156
Part 1: Trajectory of China’s HSR Development ……………………………….156
Part 2: News Reports on China’s HSR …………………………………………….162
Part 3: Industry Implications of High-Speed Rail ………………………………169
Part 4: High-Speed Rail in the U.S. …………………………………………………177
Business Application …………………………………………………………………….180
Chapter 7 China’s Demographic Economics ……… 187
Pre-reading Activities ……………………………………………………………………188
Part 1: China’s Demographic Challenges ………………………………………..189
Part 2: Challenges Facing the Old ………………………………………………….203
Part 3: Maternity Tourism ……………………………………………………………..212
Part 4: Controversial Assistant Reproductive Methods …………………….220
Business Application …………………………………………………………………….228
Chapter 8 RMB Exchange Rate ………………………. 233
Pre-reading Activities ……………………………………………………………………234
Part 1: U.S.’ and China’s Stance on RMB Valuation …………………………..235
Part 2: The Fall of RMB’s Value ………………………………………………………243
Part 3: RMB’s Addition to the IMF’s Currency Basket ……………………….248
Part 4: President Trump’s Stance on RMB ……………………………………….252
Business Application …………………………………………………………………….256
VI
商务文本分析与应用教程
Chapter 9 European Debt Crisis and Brexit ……… 259
Pre-reading Activities ……………………………………………………………………260
Part 1: European Debt Crisis Explained ………………………………………….261
Part 2: Debt Crisis in Greece …………………………………………………………267
Part 3: Brexit Explained ………………………………………………………………..275
Part 4: Aftermath of Brexit Referendum …………………………………………281
Business Application …………………………………………………………………….290
Chapter 10 U.S. Tax Reform…………………………….. 291
Pre-reading Activities ……………………………………………………………………292
Part 1: How to Pay U.S. Individual Taxes …………………………………………292
Part 2: Why Is Tax Reform Diffi cult? ……………………………………………….300
Part 3: U.S. Tax Reform at a Glance ………………………………………………..307
Part 4: Republicans VS. Democrats on Tax Reform …………………………..314
Business Application …………………………………………………………………….320
Chapter 1 Marketing Strategies ………………………… 1
Pre-reading Activities ……………………………………………………………………….2
Part 1: Case Study of KFC ………………………………………………………………..2
Part 2: Case Study of Hai Di Lao ……………………………………………………..12
Part 3: Case Study of Disneyland …………………………………………………….17
Part 4: Case Study of Promotional Strategies ……………………………………22
Business Application ………………………………………………………………………30
Chapter 2 Corporate Scandals …………………………. 31
Pre-reading Activities ……………………………………………………………………..32
Part 1: Volkswagen Emissions Scandal ……………………………………………..32
Part 2: How United Airlines Handles an Overbooked Flight ……………….42
Part 3: Well Fargo’s Fake Accounts ………………………………………………….50
Part 4: Tesco’s Accounting Fiasco …………………………………………………….55
Business Application ………………………………………………………………………59
Contents
IV
商务文本分析与应用教程
Chapter 3 Cars and Oil …………………………………… 61
Pre-reading Activities ……………………………………………………………………..62
Part 1: Car Ownership Restrictions ………………………………………………….63
Part 2: M&A: Geely and Volvo …………………………………………………………73
Part 3: Car Models and Auto Shows …………………………………………………79
Part 4: Oil Pricing Mechanism ………………………………………………………….82
Business Application ………………………………………………………………………87
Chapter 4 China’s Internet Companies ……………… 89
Pre-reading Activities ……………………………………………………………………..90
Part 1: Case Study of WeChat …………………………………………………………91
Part 2: Case Study of Vancl ……………………………………………………………100
Part 3: Case Study of Alibaba ………………………………………………………..105
Part 4: Case Study of Jack Ma ……………………………………………………….109
Business Application …………………………………………………………………….119
Chapter 5 China’s Property Market ………………… 121
Pre-reading Activities ……………………………………………………………………122
Part 1: China’s Real Estate Bubble………………………………………………….122
Part 2: Beijing’s Property Control Measures ……………………………………134
Part 3: Property Boom/Bust ………………………………………………………….144
Part 4: China’s Women and Property………………………………………………148
Business Application …………………………………………………………………….153
V
Contents
Chapter 6 China’s High-Speed Rail …………………. 155
Pre-reading Activities ……………………………………………………………………156
Part 1: Trajectory of China’s HSR Development ……………………………….156
Part 2: News Reports on China’s HSR …………………………………………….162
Part 3: Industry Implications of High-Speed Rail ………………………………169
Part 4: High-Speed Rail in the U.S. …………………………………………………177
Business Application …………………………………………………………………….180
Chapter 7 China’s Demographic Economics ……… 187
Pre-reading Activities ……………………………………………………………………188
Part 1: China’s Demographic Challenges ………………………………………..189
Part 2: Challenges Facing the Old ………………………………………………….203
Part 3: Maternity Tourism ……………………………………………………………..212
Part 4: Controversial Assistant Reproductive Methods …………………….220
Business Application …………………………………………………………………….228
Chapter 8 RMB Exchange Rate ………………………. 233
Pre-reading Activities ……………………………………………………………………234
Part 1: U.S.’ and China’s Stance on RMB Valuation …………………………..235
Part 2: The Fall of RMB’s Value ………………………………………………………243
Part 3: RMB’s Addition to the IMF’s Currency Basket ……………………….248
Part 4: President Trump’s Stance on RMB ……………………………………….252
Business Application …………………………………………………………………….256
VI
商务文本分析与应用教程
Chapter 9 European Debt Crisis and Brexit ……… 259
Pre-reading Activities ……………………………………………………………………260
Part 1: European Debt Crisis Explained ………………………………………….261
Part 2: Debt Crisis in Greece …………………………………………………………267
Part 3: Brexit Explained ………………………………………………………………..275
Part 4: Aftermath of Brexit Referendum …………………………………………281
Business Application …………………………………………………………………….290
Chapter 10 U.S. Tax Reform…………………………….. 291
Pre-reading Activities ……………………………………………………………………292
Part 1: How to Pay U.S. Individual Taxes …………………………………………292
Part 2: Why Is Tax Reform Diffi cult? ……………………………………………….300
Part 3: U.S. Tax Reform at a Glance ………………………………………………..307
Part 4: Republicans VS. Democrats on Tax Reform …………………………..314
Business Application …………………………………………………………………….320
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