TWO-SECOND ADVANTAGE, THE(ISBN=) 英文原版

　　What made Wayne Gretzky the greatest hockey player of all time
wasn’t his speed on the ice or the uncanny accuracy of his shots,
but rather his ability to predict where the puck was going to be an
instant before it arrived. In other words, it was Gretzky’s brain
that made him exceptional. Over the past fifteen years, scientists
have found that what distinguishes the greatest musicians,
athletes, and performers from the rest of us isn’t just their motor
skills or athletic abilities—it is the ability to anticipate events
before they happen. A great musician knows how notes will sound
before they’re played, a great CEO can predict how a business
decision will turn out before it’s made, a great chef knows what a
recipe will taste like before it’s prepared.
　　In a powerful narrative that takes us from the research in the
labs to the implementation of predictive technology inside
companies, Vivek Ranadivé and Kevin Maney reveal how our
understanding of human mastery is being applied to the way
computers “think.” In the near future, the authors argue, the most
advanced computer systems and the most successful businesses will
anticipate the future much like Wayne Gretzky’s brain does. As a
result, companies will be able to use a new generation of
technology to anticipate customer needs before customers even know
what they want, and see production snafus before they occur,
traffic jams before they materialize, and operational problems
before they arise. Forward-thinking companies will be able to
predict the future just a fraction ahead of everyone else with a
little bit of the right information at the right time—what the
authors call the two-second advantage—and it will transform the way
businesses are run and offer companies an enormous competitive edge
in the marketplace.
　　In the bestselling tradition of Blink, Sway, and How We Decide,
The Two-Second Advantage will change our understanding of what
makes a company successful.