描述
开 本: 32开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9781400079995
The average American child sees about 40,000 television
commercials every year. Companies target younger viewers all the
time, selling everything from sugar cereals to minivans, and
cross-promotional marketing influences everything from the food
stocked in school vending machines to the characters who appear in
children’s books. Kids are requesting specific brands as soon as
they can talk. American corporations spend over $15 billion yearly
on marketing to children in an effort to cultivate nagging,
insatiable, “cradle-to-grave” consumers.
In this shocking and engrossing exposé, psychologist Susan Linn
reveals how the marketing industry preys on kids from the day
they’re born, exploiting their vulnerabilities and skewing their
values in order to influence what they eat, wear, and play with.
This advertising blitz stifles creativity and exacerbates obesity,
eating disorders, violence, sexual precocity, and substance abuse.
Linn—a mother herself—recognizes that parents alone are no match
for the marketing experts. What they need is the concerted help of
healthcare professionals, educators, and legislators who have
children’s best interests in mind. Consuming Kids is a call to
action for anyone who cares about the well-being of children.
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