GLOBAL LESSON, A(ISBN=) 英文原版

　　Reinhard Mohn, legendary entrepreneur and father of the global
media giant Bertelsmann, offers penetrating insights into his
motives, beliefs, and hopes as one of the world’s foremost
businesspeople.
　　Reinhard Mohn has grappled with the political and cultural
changes of recent decades like few other entrepreneurs of his time.
In this deeply personal book, Mohn, for the first time, describes
his entrepreneurial development in the context of his own
fascinating personal experiences.
　　A Global Lesson plumbs the extraordinary depth of Mohn’s life,
from his Protestant upbringing and his time as a German soldier in
an American POW camp during World War II to his socially conscious
choices as a young businessman.
　　The hopes and challenges of booming 1950s Germany influenced
Mohn’s early years as an entrepreneur in many ways. He quickly
understood that to be successful he had to combine economic
thinking with social responsibility. Furthermore, as he guided
Bertelsmann’s evolution from a medium-sized company to a global
media corporation, he realized how important it was to seek
dialogue with other cultures. Through it all–from the period of
German rebuilding after the war through the age of
globalization–Mohn fostered a successful corporate culture that
served as a model for business leaders across the globe.
　　A Global Lesson reveals the motives that guided Mohn’s
development, and shares how his family origins and personal
experiences shaped his life’s work. His story is also a testament
to his leadership. Throughout his life and career, Mohn has
promoted a unique and important philosophy: economic thinking and
democratic culture cannot be in opposition–and only by standing up
for humanity can we master the challenges of global
cooperation.