描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9781583333549
A bulletproof, step-by-step plan for turning your business
brainstorm into a money-making reality
At age fifty-two , after years of working her way up the
corporate ladder, Clara Villarosa found herself out of a job. But
she didn’t let that get her down. Instead, she put her gifts to the
test and started her own business, which became one of the
country’s best-known independent specialty bookstores-The Hue- Man
Bookstore. Now, twenty years and two successful stores later, Clara
is a highly sought-after business coach and expert in the
industry.
Down to Business expands on Villarosa’s proven “First 10 Steps to
Entrepreneurship for Women” to offer women everywhere a targeted
plan to help them launch the small business of their dreams. This
book includes advice on:
?How to develop realistic business ideas by researching the
industry
?Analyzing a competitor’s marketing approach and attracting your
ideal customer
? Accumulating the start-up funds you need, from recruiting
investors to using loans wisely
?Scouting the ideal location
? Creating a sound business plan-and beyond-with a simple,
step-by-step strategy
Packed with stories of businesswomen at all stages of the
game-from a beer connoisseur-turned-brewer to an avid
reader-turned-literary agent-Villarosa brings together inspiring,
real-life stories with her award-winning business savvy.
Encouraging and empowering, Down to Business will get you motivated
to dust off your dream and get your plan into action.
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