Down to Business(ISBN=) 英文原版

　　A bulletproof, step-by-step plan for turning your business
brainstorm into a money-making reality
　　At age fifty-two , after years of working her way up the
corporate ladder, Clara Villarosa found herself out of a job. But
she didn’t let that get her down. Instead, she put her gifts to the
test and started her own business, which became one of the
country’s best-known independent specialty bookstores-The Hue- Man
Bookstore. Now, twenty years and two successful stores later, Clara
is a highly sought-after business coach and expert in the
industry.
　　Down to Business expands on Villarosa’s proven “First 10 Steps to
Entrepreneurship for Women” to offer women everywhere a targeted
plan to help them launch the small business of their dreams. This
book includes advice on:
　　?How to develop realistic business ideas by researching the
industry
　　?Analyzing a competitor’s marketing approach and attracting your
ideal customer
　　? Accumulating the start-up funds you need, from recruiting
investors to using loans wisely
　　?Scouting the ideal location
　　? Creating a sound business plan-and beyond-with a simple,
step-by-step strategy
　　Packed with stories of businesswomen at all stages of the
game-from a beer connoisseur-turned-brewer to an avid
reader-turned-literary agent-Villarosa brings together inspiring,
real-life stories with her award-winning business savvy.
Encouraging and empowering, Down to Business will get you motivated
to dust off your dream and get your plan into action.

　　Clara Villarosa opened the Hue-Man Experience Bookstore in
Denver more than two decades ago and later opened a second,
enormously successful branch in New York. A business coach, she has
led workshops for dozens of clients, including JPMorgan Chase. The
recipient of more than thirty awards, including National Minority
Entrepreneur of the Year, she lives in Harlem. Alicia Villarosa is
a corporate runaway who left public relations to earn her masters
degree in social work from Adelphi University. She is a freelance
writer, blogger and self-employed fitness instructor who has been
teaching exercise and Pilates more than 25 years.