POWER OF SMALL, THE(ISBN=) 英文原版

　　The authors of the national bestseller THE POWER OF NICE once
again tackle conventional wisdom with a provocative and
counterintuitive book about the importance of sweating the small
stuff in our lives and in our careers.
　　Our smallest actions and gestures often have outsized impact on
our biggest goals, say Linda Kaplan Thaler and Robin Koval. Did you
double-check that presentation one last time, or hold the elevator
for a stranger? Going that extra inch – whether with a client,
customer, family member, or friend – speaks volumes to others about
our talent, personality, and motivations. After all, if we can’t
take care of the small details, how can we be counted on to deliver
when it really matters?
　　In today’s challenging times, bigger isn’t always better. In
fact, it’s often the baby steps that put us on the path to
delivering a true competitive advantage. The real secret to getting
ahead in life and in our careers is to refocus our attention on the
small details that, if disregarded, can sabotage a
multimillion-dollar ad campaign or undermine your most important
relationships. Kaplan Thaler and Koval show how to get more of what
you want with surprisingly less than you’d imagine.
　　Written in the same entertaining, story-driven style that made
THE POWER OF NICE the go-to book for finishing first, THE POWER OF
SMALL demonstrates how all of us can harness the power of small to
improve and reinvent our lives. It’s the ultimate guide to
shrinking your outlook to broaden your horizons.

　　LINDA KAPLAN THALER is CEO and chief creative officer and
ROBIN KOVAL is president of THE KAPLAN THALER GROUP, creators of
pop-culture icons like the Aflac Duck. Together, Kaplan Thaler and
Koval have been featured on Today, the Martha Stewart
Show, and Nightline, as well as in USA TODAY, the
New York Times, and BusinessWeek, among many others.
Kaplan Thaler and Koval each live in New York.