HOW TO WOW(ISBN=) 英文原版

　　“The invaluable advice in How to Wow guarantees your success
in any meeting situation, from the boardroom to the breakfast
table.”
　　–Keith Ferrazzi, author of Never Eat Alone
　　In today’s fast-paced world, where an elevator ride with your CEO
can turn into an impromptu meeting, your lunch date can become a
job interview, and your conversation at a cocktail party may be a
preamble to a potential business merger, knowing how to market
yourself in any situation is vital. Corporate coach Frances Cole
Jones has helped numerous CEOs, celebrities, and public
personalities present their best selves on camera and onstage, in
boardrooms and in person; now in her new book, How to Wow, she
shares her strategies for making your mark in business and in
life.
　　Every encounter, Jones believes, provides you with an opportunity
to positively influence colleagues, employers, neighbors–even
competitors. Not only your words, but your tone of voice and your
body language speak volumes. The question, however, is: Are they
working together to say what you want them to, as effectively as
possible?
　　Inside, you’ll learn how to
　　? leave a lasting impression with a simple introduction
　　? effectively employ the twelve most persuasive words in the
English language and command the stage, boardroom, or lunch
table
　　? read nonverbal responses accurately–and shift negative ones
immediately
　　? motivate your team under deadline
　　? interview fearlessly and flawlessly
　　? write the perfect pitch, résumè, cover letter, or e-mail
　　? deliver speeches that bring people to their feet
　　? transform a PowerPoint presentation into a powerful
success
　　With easy-to-follow advice, amusing anecdotes, and immediately
employable hints, Jones’s guidelines can keep you cool (even in hot
water). From asking the right questions to giving the right
answers, How to Wow will provide you with the confidence to be calm
and commanding in all you do and to wow anyone anywhere
anytime.