描述
开 本: 32开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9781591842491
If starting a company is difficult, leading a company once the
business has caught fire is infinitely more so. Thousands of
startups each year approach the dangerous transition that Doug
Tatum calls No Man’s Land—when they are too big too be considered
small but still too small to be considered big.
Tatum offers the navigational rules these companies need, and
valuable case studies of emerging growth businesses that succeeded
or failed during No Man’s Land.
Acknowledgments
Preface
Introduction
Too Big to Be Small, Too Small to Be Big
Market Misalignment
Outgrowing Your Management
Outgrowing Your Model
Outgrowing Your Money
The Fifth M
Beyond Growth
A National Treasure
Appendixes
Notes
Index
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