BUSINESS JOURNEY TO THE EAST(ISBN=) 英文原版

　　Prof Chow-Hou Wee is currently a professor and head of the
Division of Strategy, Management and Organisation at the Nanyang
Business School, Nanyang Technological University (NTU), and an
Honorary Professor of the Faculty of Management at Xiamen
University (China) and Universiti Tunku Abdul Rahman (Malaysia).
Prior to joining NTU, he was Dean of the Faculty of Business
Administration, and Director of the Graduate School of Business
(1990 1999) at the National University of Singapore.
　　Professor Wee is a member of several editorial boards of
international journals and has over 230 papers in various
international, regional and local journals and proceedings. He is
the senior or sole author of numerous books, including Sun Zi
Bingfa: Selected Insights and Perspectives. Many of his books have
made it to the bestseller list. His works have also been translated
into other languages such as Chinese, Korean, Portuguese, and
Indonesian.
　　Professor Wee is a board member of several companies in
Singapore. He has consulted/conducted executive training for over
250 major organizations in 30 countries/economies, including
Fortune 500 companies. He is well known for his expertise on doing
business in China and applying ancient Chinese classics to modern
business practices. Professor Wee is invited regularly to speak at
major international business meetings and conferences.
　　Fred Combe is the founder and managing director of NATUS Pte Ltd,
a Singapore-based corporate management consultancy, set up in 2005
to optimize clients business results in Asia. Prior to that, he
spent 18 years in a major multinational marketing firm in
Asia.
　　Originally from Ireland, Fred has lived and worked in West
Africa, the UK, Venezuela, Vietnam, Sri Lanka, Indonesia, and, for
the last six years, Singapore, where he focused on growth
strategies in Asian markets. Fred s prime areas of expertise lie in
creating breakthrough strategies, aligning winning organizations
and delivering exceptional business results. A passionate believer
in sustainable leadership development, Fred has transformed
underperforming senior management teams into highly focused and
successful leadership groups, developed and coached Asian managers
into senior leaders, and is an investor in Asian start-up companies
and educational development. He is currently an
Entrepreneur-in-Residence at INSEAD, Singapore.

Praise for the book
Preface
1 The New Asian Challenge: Myth or Reality?
2 Sun Zi Bingfa: Unlocking the Mindset of the Asian
Strategist
3 Double Glazing: How Come We Are Different?
4 Using the Messenger: Achieving What You Cannot Do
5 Moving Goalposts: Concealing Intentions or Testing Your
Patience?
6 Forgiven But Not Forgotten: Less Scope for Mistakes
7 The Expatriates Phenomena: How Valuable Are They to Building
Businesses?
8 Handling Nocturnal Activities: From Drinking Binges, Karaoke to
Making Speeches
9 The Industrious and Adaptable Asian: Going the Extra Mile and
More
10 Deciphering the True Message: Key to Remove
Misunderstanding
11 Face: Potential Hazards or Invaluable Value
12 Personal Business Relationships or Guanxi: Necessary Evil or
Part of Asian Culture?
13 Gifts or Bribes: Taming the Big “C”
14 Leading in Asia: More Insights and Perspectives
15 Where Do We Go From Here?: One Step at a Time and More
16 Moving Forward: Building Bridges for a Better Future
Bibliography
Index