IN PURSUIT OF THE COMMON GOOD(ISBN=) 英文原版

Shameless exploitation has never been more fun nor done more
good for more people than when done by Newman’s Own—the first green
food company to use all-natural ingredients, and still the most
successful.

It was 1982 when Paul Newman and A. E. Hotchner made their foray
into local gourmet shops with bottles of their homemade salad
dressing. The venture was intended to be a lark, a way to poke fun
at the traditional way the market operates. Hurdling obstacle after
obstacle, they created the first company to mass-market all-natural
products, eliminating the chemicals, gums, and preservatives that
existed in food at the time. This picaresque saga is the inspiring
story of how the two friends parlayed the joke into a
multimillion-dollar company that gives all its profits to
the less fortunate without spending money on galas, mailings, and
other expensive outreaches. It also serves as a textbook for
foundations and charitable organizations looking to do the most
good they can with what they have.

Told in alternating voices, Newman and Hotchner have written a zany
tale that is a business model for entrepreneurs, an inspirational
book, and just plain delightful reading.

PAUL NEWMAN, cofounder of Newman’s Own and The Hole in the Wall
Gang, is a major motion picture actor. A. E. HOTCHNER, cofounder of
Newman’s Own and The Hole in the Wall Gang, is the author of
international bestseller Papa Hemingway and such memoirs as
Looking for Miracles and King of the Hill, which was
adapted into an award-winning film by Steven Soderbergh. He lives
in Westport, Connecticut.