描述
开 本: 16开纸 张: 胶版纸包 装: 精装是否套装: 否国际标准书号ISBN: 9780307351104
of having. She was a pioneer in advertising sales at a time when
women didn’t sell; served as president and publisher of the
fledgling USA Today; and, in her current position as the
president of Hearst Magazines, persuaded Oprah to launch a
magazine. In 2006 she was named one of Fortune’s “50 Most Powerful
Women in American Business” for the seventh consecutive year. Now,
in the exuberant, down-to-earth voice that is her trademark, Cathie
explains how she achieved “the 360° life”—a blend of professional
accomplishment and personal contentment—and how any woman can seize
opportunity in the workplace.
No matter where you are in your career, Basic Black offers
invaluable lessons that will help you land the job, promotion, or
project you’re vying for. At the core of the book are Cathie’s
candid, personal stories. She walks us through her decision to risk
dropping a huge ad agency that handled the USA Today
campaign in favor of a small boutique agency run by a wild man. (It
was a smash.) She admits that her sometimes brusque style once led
to a mutiny of staffers at Ms. (She learned to be more flexible in
her managerial style.) She offers a clear-eyed look at what
happened during the twenty-eight months between the launch and the
close of the much-
buzzed-about Talk magazine. And throughout, she offers
fascinating glimpses of media and business personalities, such as
Rupert Murdoch, Tina Brown, Frank Bennack, Vic Ganzi, former
CosmoGirl! editor Atoosa Rubenstein, Bonnie Fuller, and the
legendarily difficult Al Neuharth, founder of USA
Today.
Above all, Basic Black is motivating. It provides a close-up
look at the keen judgment, perseverance, and optimism that have
propelled Cathie Black to the top of her game, along with the kind
of straight-up practical advice you get in a one-on-one session
with a career coach. You’ll find out how to handle job interviews,
which rules to break, and why you should make your life a
grudge-free zone. Equally important, you’ll be inspired to pursue
your passions and achieve your very best.
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