描述
开 本: 32开纸 张: 胶版纸包 装: 精装是否套装: 否国际标准书号ISBN: 9780553805406
Review
Groundbreaking … Not only is it fun to read. It just may change
the way you think’ — Stephen D Levitt co-author of Freakonomics
‘Entertaining and enlightening’ — Financial Times ‘Convincing’ —
Economist
Review
Groundbreaking … Not only is it fun to read. It just may change
the way you think’
(Stephen D Levitt co-author of Freakonomics )
’Entertaining and enlightening’
(Financial Times )
’Convincing’
(Economist )
Why would a casino try and stop you from losing? How can a
mathematical formula find your future spouse? Would you know if a
statistical analysis blackballed you from a job you wanted?
Today, number crunching affects your life in ways you might never
imagine. In this lively and groundbreaking new book, economist Ian
Ayres shows how today’s best and brightest organizations are
analyzing massive databases at lightening speed to provide greater
insights into human behavior. They are the Super Crunchers. From
internet sites like Google and Amazon that know your tastes better
than you do, to a physician’s diagnosis and your child’s education,
to boardrooms and government agencies, this new breed of decision
makers are calling the shots. And they are delivering staggeringly
accurate results. How can a football coach evaluate a player
without ever seeing him play? Want to know whether the price of an
airline ticket will go up or down before you buy? How can a formula
outpredict wine experts in determining the best vintages? Super
crunchers have the answers. In this brave new world of equation
versus expertise, Ayres shows us the benefits and risks, who loses
and who wins, and how super crunching can be used to help, not
manipulate us.
Gone are the days of solely relying on intuition to make
decisions. No businessperson, consumer, or student who wants to
stay ahead of the curve should make another keystroke without
reading Super Crunchers.
Review
”In the past, one could get by on intuition and experience. Times
have changed. Today, the name of the game is data. Ian Ayres shows
us how and why in this groundbreaking book Super Crunchers. Not
only is it fun to read, it just may change the way you
think.”—Steven D. Levitt, author of Freakonomics
”Data-mining and statistical analysis have suddenly become
cool…. Dissecting marketing, politics, and even sports, stuff
this complex and important shouldn’t be this much fun to
read.”—Wired
”[Ayres’s] thesis is provocative: Complex statistical models
could be used to market products more intelligently, craft better
movies, and solve health-care problems—if only we could get past
our statistics phobia.”—Portfolio
”When statistics conflict with expert opinion, bet on
statistics….Businesses, consumers, and governments are waking up
to the power of analyzing enormous tracts of
information.”—Discover
”Super Crunchers shows that data-driven decisionmaking is not
just revolutionizing baseball and business; it’s changing the way
that education policy, health care reimbursements, even tax
regulations are crafted. Super Crunching is truly reinventing
government. Politicians love to tout policy proposals, but
they rarely come back and tell you which ones succeeded and which
ones failed. Data-driven policy making forces government to
ask the bottom line question of ‘What works.’ That’s an
approach we can all support.”—John Podesta, President of the Center
for American Progress
”A lively and yet rigorously careful account of the use of
quantitative methods for analysis and decision-making…. Both
social scientists and businessmen can profit from this book, while
enjoying themselves in the process.”—Dr. Kenneth Arrow, Nobel Prize
winning economist, and Professor Emeritus at Stanford
University
“Ayres’ point is that human beings put far too much faith in
their intuition and would often be better off listening to the
numbers…. The best stories in the book are about Ayres and other
economists he knows, whether they are studying wine, the Supreme
Court or jobless benefits…. Ayres himself is one of the
[statistical] detectives. He has done fascinating research.”—The
New York Times Book Review
”Ian Ayres [is] a law-and-economics guru.”—Chronicle of Higher
Education
“Lively and enjoyable…. Ayres skillfully demonstrates the
importance that statistical literacy can play in our lives,
especially now that technology permits it to occur on a scale never
before imagined…. Edifying and entertaining.”—Publishers
Weekly
”Super Crunchers presents a convincing and disturbing vision of a
future in which everyday decision-making is increasingly automated,
and the role of human judgment restricted to providing input to
formulae.”—The Economist
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