描述
开 本: 128开纸 张: 胶版纸包 装: 平装-胶订是否套装: 否国际标准书号ISBN: 9787300264790丛书名: 高职高专商务英语实训系列教材
Activity 1 How to find the customers?
Activity 2 How to impress the customers?
Activity 3 How to write an email to establish business relations?
Unit 2 Inquiries and Offers
Activity 1 Inquiries and replies
Activity 2 Firm offers and non-firm offers
Activity 3 Writing an offer
Unit 3 Counter-offers
Activity 1 Negotiating prices
Activity 2 Counter-offers
Activity 3 Negotiating at a stationary trade fair
Activity 4 Writing re-counter-offers
Unit 4 Order Confirmation
Activity 1 Confirm or reject?
Activity 2 How to confirm orders?
Activity 3 What to do after the order confirmation?
Unit 5 Terms of Payment
Activity 1 Understanding different terms of payment
Activity 2 Which one is more favorable?
Activity 3 How to negotiate payment terms
Unit 6 Letter of Credit
Activity 1 What to do?
Activity 2 Urging the establishment of L/C
Activity 3 Notifying the opening of an L/C
Activity 4 Proposing amendments to L/C
Unit 7 Packaging
Activity 1 Understanding packaging
Activity 2 Describing packaging
Activity 3 Replying to customers’ requirements about packaging
Unit 8 Shipping
Activity 1 What do you care about?
Activity 2 Emails about shipping
Activity 3 Grouping sentences about shipping
Activity 4 Early shipment
Activity 5 Shipping advice
Unit 9 Settling Claims
Activity 1 Dos and don’ts for settling claims
Activity 2 How to give appropriate responses?
Activity 3 Replying to complaints and claims
Appendix Emails from trading companies
Objectives:
1. Get to know the ways of finding new customers.
2. To write emails of establishing business relations.
My objective:
3.
4.
Activity 1 How to find the customers?
Work in pairs
Ⅰ. Suppose you work for Dongguan Sun Industrial Co., Ltd. which mainly manufactures waterproof materials. You are required to find some new customers in the United States. What do you plan to do in order to find the contact information of potential customers? Tell your partner your ideas and agree on a list of possible ways you will take.
Tips: ways to find customers:
? Surfing on the Internet.
? Attending fairs or exhibitions.
? Asking old customers or friends to make recommendation.
? Using yellow pages of various countries and regions.
? Asking Chamber of Commerce for help.
Prepare for group work
Ⅱ. When you want to get into association with a new customer, usually the first thing to do is to write an email to introduce your products or service and to express wishes for future cooperation. Different people may approach their new customers in different ways.
? Read the eight pairs of statements about approaching new customers below and tick (√) the more appropriate or effective ones.
? Take turns to tell your group members your choices and reasons.
? Figure out a list of tips for reaching new customers by email based on your choices and reasons. An example tip based on pair 1 has been given.
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