GUTS!(ISBN=) 英文原版

　　From Publishers Weekly
　　The recent corporate scandals and layoffs may have damaged the
public’s trust in business, but corporate consultants Kevin and
Jackie Freiberg could well restore some of that lost confidence
with their inspiring de*ions of “gutsy leaders” who “have
dismantled fear-based management and replaced it with heart, soul,
discipline, loyalty, humor-and long-term record profits.” Mostly
men and a few women, the leaders in this round-up include James
Blachard, CEO of Synovus Financial, and Colleen Barret, president
and CEO of Southwest Airlines-a company that the Freibergs explored
in depth in their first book Nuts!: Southwest Airlines’ Crazy
Recipe for Business and Personal Success (1996). A model of
employee-manager relations, Southwest didn’t lay off a single
person after 9/11, and it met its employee profit-sharing and
savings plans and even opened new flight routes, all while
increasing its share of the U.S. domestic market by about 25
percent. Among the Freibergs’ other examples are the companies
Planet Honda, Whole Foods, SAS Institute (a company that provides
intelligence-software services), Ernst & Young and the U.S.S.
Benfold (a Navy combat missile destroyer). The authors describe
these entities’ workplace strategies and philosophies on everything
from “hiring people who don’t suck” (a real no-brainer) to making
work itself fun, and their bullet-point lists and sidebars suggest
ways that managers can apply these strategies to their own
businesses. An energetic leadership primer that’s dynamic,
entertaining and easy to read, this book should be popular among
readers interested in finding new ways to make business work.
Copyright © Reed Business Information, a division of Reed
Elsevier Inc. All rights reserved. –This text refers to an out of
print or unavailable edition of this title.

　　Kevin and Jackie Freiberg’s previous book, Nuts!: Southwest
Airline’s Crazy Recipe for Business and Personal Success, described
the unconventional leadership that made Southwest an airline
industry dynamo. In GUTS!, the Freibergs look at twenty-five gutsy
and extraordinarily successful businesses and introduce the chief
executives who are creating a new corporate ethos that blows the
doors off business-as-usual.
　　Drawing on five years of research, the Freibergs provide a
behind-the-scenes look at these intensely focused, passionate, and
unconventional leaders and their companies. Among them:
　　? James Blanchard, CEO of Synovus Financial, a financial services
giant with more than 16 billion dollars in assets
　　? Roy Spence, Jr., President of GSD&M Advertising, which
AdWeek magazine named Southwest Agency of the Year seven
times
　　? James Goodnight of SAS, a world leader in intelligence
software
　　Although the leaders in the book represent a wide-range of
industries, they share a common vision: They see business as a
heroic cause and understand that good leadership isn’t a matter of
position, but of influence. They reject hierarchical rules,
rituals, and expectations, and have replaced in-the-box management
with a culture based on passion and innovation. They regard their
employees not as “human resources,” but as individuals with unique
gifts and talents. And make everyone in the company responsible for
the company’s brand and culture.
　　An exciting follow-up to Nuts!, which has sold nearly 500,000
copies in hardcover and paperback, GUTS! proves that it is possible
to have fun, live your values, and still make money.
　　From the Hardcover edition.

　　KEVIN and JACKIE FREIBERG, the authors
of the bestselling Nuts!, are professional speakers and
consultants on leadership development, culture innovation, and
building lifetime customer loyalty. Kevin is the president and
Jackie is a co-owner and managing partner of the San Diego
Consulting Group, Inc. They speak at more than one hundred events a
year, and consult top companies such as Ernst & Young, FedEx,
General Electric, and Federated Department Stores. They live in San
Diego, California.
　　From the Hardcover edition.