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开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9780385512480
From publishers weekly
Whether it’s an
idea for a new company or the dream of being your own boss, the
brothers Sloan provide the inspiration and information needed to
make your business fantasy a reality. Serial entrepreneurs, angel
investors and creators of the multimedia company
StartupNation-which includes a radio show, Web site (Startup
Nation.com), e-newsletter and, now, this book-they are enthusiastic
ministers of entrepreneurialism. They offer followers the vision,
spirit and plan for achieving their goals. But if you’re thinking
this “plan” is a business plan, you need to be patient. They spend
the first third of the book on developing a “life plan.” This full
spiritual inventory leads readers through what they really want,
who they really are and what they’re really prepared to do. One’s
emotional and physical health will greatly influence the health of
one’s business, the authors argue, no matter what that business
ultimately involves. Once fully assessed, readers are led to decide
what business types are best-suited to them-franchising, licensing,
etc.-and are given options for pursuing each. The brothers even
provide ideas for uncovering opportunities to fill unmet market
needs. Only then do they turn to formulating the business plan.
Throughout the book, Sloan & Sloan share their own experiences
as inventors of the Battery Buddy, along with those of their radio
show callers and neighbors. There is no mistaking this book for a
business school product-few charts, no formulas. Yet it offers
detailed discussions of the same subjects in a genuinely clear,
encouraging and well-meaning way.
Copyright © Reed Business Information, a division of Reed
Elsevier Inc. All rights reserved.
From Booklist
The Sloan brothers bring passion and a practical worldly experience
to their book. Using their licensing sale of Battery Buddy to Masco
Corporation as a springboard, these Michigan-based siblings paint a
realistic perspective on business ownership–and a visionary
picture as well. Who else would explain the importance and process
for creating a “Life Plan”? What other collection would proffer
such eloquent principles about work–seeing it as freedom, family,
and fulfillment? Where else could a potential entrepreneur pick up
the inspiration and the tangible advice, not only from the Sloans
and their multimedia SUN but also from the featured “Super
Start-Ups” such as Devine Color and SkyDeck. A pre*ion for
renewing your faith in doing your own thing. Barbara
Jacobs
Copyright © American Library Association. All rights
reserved
listless job and create the company you’ve always dreamed of?
Millions of new businesses are started each year, from online
diamond dealers to part-time “pet projects” to the latest
franchises. StartupNation is all about putting you in the driver’s
seat to start your own business.
Jeff and Rich Sloan are lifelong entrepreneurs who have created
dozens of successful businesses and have guided and advised
thousands of others through their nationally syndicated radio talk
show, on their Web site, and in their weekly online newsletter. In
StartupNation, the Sloan Brothers examines every aspect of smart
entrepreneurship and help you create the business you’ve always
dreamed of.
You’ll learn about the dos and don’ts and the highs and lows of
building your own business through the Sloan’s in-the-trenches
insights and the inspirational tales of over thirty other gutsy
entrepreneurs. Among the stories you’ll read about:
? The Sloans’ own patented invention, the Battery
Buddy®, which generated more than $1 million in
royalties
? Lavetta Willis, who built Dada Footwear into a fashion brand that
now produces sneakers worn by NBA basketball stars
? Tom Nardone, who created the booming ShopInPrivate.com, where
people can order items they’re embarrassed to buy at the local
drugstore.
StartupNation presents a master course in identifying a good idea,
building the right kind of business around it, and avoiding the
pitfalls that can derail you. If you’ve ever dreamed of pursuing
your own business, StartupNation will be your most powerful
resource.
Advance Praise for StartupNation
“Unbelievable! At last, a business book composed not
of anodyne observations and bromides, but one filled with concrete,
rubber-meets-the-road tips that every entrepreneur should know.
Save yourself years of wasted time, and millions of squandered VC
dollars, and study this book.” — Patrick M. Byrne Ph.D., CEO,
Overstock.com
“So many business books today focus on how to start a business by
raising venture capital and growing it in the Silicon Valley way.
This book is for every man and woman across the USA who is
interested in starting a business, and focuses on the fundamentals
that are universal to all businesses – ranging from the local
flower shop to a business that could grow into a future IPO
blockbuster!” —Norm Brodsky, senior contributing editor,
Inc. magazine
“The Sloan brothers are the rock stars of entrepreneurship!” –
Michigan governor Jennifer M. Granholm
“Don’t pick up this book, unless you’re serious about starting a
business. The Sloan brothers make it clear that ‘the time is now.’
These guys will get you totally fired up!” – Pat Croce,
best-selling author of I Feel Great and You Will, Too! and
Lead or Get Off the Pot!
“Okay, dreamers. No more excuses. The Sloan brothers have
packaged up all of their street wisdom, folded in with dozens of
inspiring stories about other successful entrepreneurs – so you can
stop dreaming and start doing. The practical know-how you need to
build a plan for your business is inside this book.” – Verne
Harnish, CEO, Gazelles and Founder, Young Entrepreneurs
Organization
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